Marketing Analyst – EMM Campaigns, Nurturing, CRM

. Plan, create, review and send email marketing, WhatsApp and SMS campaigns, ensuring the best approach for each channel.

Posted 10/24/2026full-timeRemote • BrazilMid-LevelSenior💰 R$2,894 per monthWebsite

Tools & technologies

SQL

Key responsibilities & impact

Plan, create, review and send email marketing, WhatsApp and SMS campaigns, ensuring the best approach for each channel.
Manage seasonal, promotional and relationship marketing campaigns.
Configure UTMs, links and campaign assets.
Monitor KPIs such as open rate, CTR and CTOR.
Conduct A/B tests on subject lines, CTAs and layouts, proposing continuous improvements.
Organize, clean and segment lead and customer databases.
Structure automated nurturing, qualification and re-engagement workflows.
Develop end-to-end customer journeys aligned with the sales funnel.
Continuously optimize workflows based on behavior and performance.
Work closely with the sales team to advance leads from MQL to SQL.
Ensure alignment between marketing and sales CRM operations.
Support inbound strategies focused on opportunity generation.

What you’ll need

Previous experience with Inbound Marketing, CRM and marketing automation tools (RD Station, HubSpot or similar platforms).
Proficiency with generative AI tools (such as ChatGPT, Gemini or Claude) for creating, reviewing and optimizing content workflows and copy.
Knowledge of copywriting techniques and psychological triggers applied to emails, WhatsApp messages and CTAs.
Ability to use AI for data analysis, extracting insights from sales funnels and automating routine tasks.
Ability to generate reports, interpret sales funnels and propose data-driven improvements.
Basic knowledge of HTML/CSS for adjusting email templates.
Proficiency in Excel/Google Sheets for list management, along with a critical understanding of email deliverability.
Proficiency in reading English.
Ability to learn new software and technologies quickly.
Ability to communicate clearly and accurately in writing in Portuguese.
Interest in fostering collaboration between marketing and sales teams.
Experience integrating marketing and sales through CRM platforms — preferred.
Knowledge of lead acquisition strategies — preferred.
Familiarity with A/B testing for campaign optimization — preferred.
Strong organizational skills and attention to detail — preferred.

Comp & perks

Scholarships of up to 100% for undergraduate programs and 70% to 90% for graduate programs, subject to the institution’s policies.
A university environment that supports your learning, with access to the library for study and opportunities to network with professors and industry professionals.
Full undergraduate scholarship.
Full undergraduate scholarship for a dependent or spouse after two years of employment.
Partial graduate scholarship for the employee, a dependent or spouse.
Transportation allowance for in-office days.
Meal allowance provided through a Swile card.
Amil health insurance.
Amil dental insurance, at no cost to the employee.
Birthday day off after one year with the company.
TotalPass.