Director of Demand Generation

Foley

. Own account-based marketing for Enterprise, including account tiering, segmentation, plays, content, and the path from engagement to booked meeting .

Posted 9/17/2026full-timeBoston • Arizona • United StatesLead💰 $160,000 - $204,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B demand generation, account-based marketing, and operationalizing AI workflows within marketing functions. Proven ability to lead teams, manage budgets, and achieve measurable performance against quarterly targets.

Highest-signal resume keywords

B2B Demand GenerationAccount-Based MarketingAI Workflow IntegrationHubSpotSalesforce

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyCampaign ManagementMQL DefinitionPerformance AnalysisEmail MarketingEvent MarketingWebinar ManagementLifecycle MarketingAccount TieringICP Selection

Soft Skills

CollaborationCredibility with Sales LeadershipTeam Leadership

Tools & Technologies

6senseProgrammatic Paid AdvertisingSMS MarketingMarketing Automation Platforms

Industry Keywords

Compliance-Driven MarketingRegulated ServicesPE-Backed CompaniesPublic Company Experience

About the role

Key responsibilities & impact

Own account-based marketing for Enterprise, including account tiering, segmentation, plays, content, and the path from engagement to booked meeting
Own Mid-Market demand strategy and integrated campaign roadmap
Set channel mix and budget across programmatic paid, email, SMS, events and conferences, webinars, and lifecycle
Own MQL definition, routing, MQL-to-meeting conversion, campaign calendar, and business priority order
Build joint account-planning rhythms with Sales leadership
Integrate agentic AI workflows into account research and selection, audience building, campaign operations, and performance analysis
Run a standing experimentation roadmap
Report against committed quarterly targets
Prioritize program budgets and manage agencies and platform vendors against measurable performance
Lead one Demand Generation Manager and grow the team as the motion proves out
Partner with directors of digital, growth operations, small business growth, product marketing, and an AI engineering resource

Requirements

What you’ll need

Seven or more years in B2B demand generation
Meaningful experience owning a demand-generation number
Account-based marketing experience at upper mid-market and enterprise scale
Experience selecting and sizing an ICP and tiering accounts
Demonstrable end-to-end demand-generation results
Hands-on experience across email, events, webinars, and lifecycle
Experience operationalizing AI inside a marketing function
Ability to build and explain an end-to-end AI workflow
Credibility with sales leadership and teams not directly managed
HubSpot, Salesforce, and 6sense or comparable platforms preferred
Experience in a compliance-driven or regulated services category preferred
Experience marketing to two segments with different motions and economics preferred
PE-backed or public company experience preferred
Experience building a demand function from a fragmented starting point preferred
Ability to work onsite two days per week for the Boston team, or travel regularly to Boston as a remote candidate
Legal authorization to work in the United States
Successful completion of a background check and, if applicable, drug screening

Benefits

Comp & perks

Bonus opportunity
Medical coverage
Dental coverage
Vision coverage
401(k) with company match
Paid time off
Paid holidays
Wellness programs
Employee assistance program
Hybrid work model
Remote consideration with regular travel to Boston