Senior Product Marketing Manager

Foley

. Lead positioning and messaging across customer segments and personas .

Posted 10/14/2026full-timeUnited StatesSenior💰 $130,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive B2B SaaS product marketing expertise, with a focus on pricing and packaging strategies, product launches, and AI commercialization. Proven ability to lead cross-functional collaboration and communicate effectively with executive leadership.

Highest-signal resume keywords

B2B SaaS Product Marketing ExperiencePricing And Packaging StrategyProduct Launch OwnershipAI Workflow DevelopmentExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Training DevelopmentMarket ResearchWin/Loss AnalysisCustomer Insight AnalysisMetrics Setting

Soft Skills

Cross-Functional InfluenceDecision-MakingJudgment About Claims

Tools & Technologies

AI Workflows

Industry Keywords

Product MarketingCustomer SegmentationCompliance ClaimsSales EnablementCustomer Success

About the role

Key responsibilities & impact

Lead positioning and messaging across customer segments and personas
Partner with the VP of Marketing on Foley’s company narrative
Ensure product, AI, and compliance claims are accurate and supportable
Own pricing and packaging strategy for tiers, add-ons, and AI capabilities
Build pricing and packaging recommendations with Product and Finance
Lead rollout after senior leadership makes the final decision
Run product launches with Product Management from launch tiering and readiness through customer communications and post-launch adoption
Build a repeatable launch process that gives Sales and Customer Success time to prepare
Build product training and certification for BDRs, AEs, and CSMs
Create demos, talk tracks, objection handling, and competitive materials
Measure training effects on readiness and ramp time
Conduct win/loss analysis, voice-of-customer work, and market research
Inform Product, Sales, and Marketing decisions with customer and competitive insight
Set priorities and metrics for the product marketing function
Communicate evidence-backed recommendations to leadership
Use AI workflows to improve product marketing operations
Collaborate with Product, Sales, Customer Success, Finance, and Marketing to turn customer and market insight into measurable results
Help bring AI capabilities to market with claims buyers can trust

Requirements

What you’ll need

7+ years of B2B SaaS product marketing experience, including ownership of launches and their outcomes
Hands-on pricing and packaging experience, from analysis and recommendations through rollout and measured business results
Record of building product training that changes field behavior, with results such as faster ramp, stronger adoption, or improved win rates
Experience positioning or commercializing AI or agentic capabilities
Experience building practical AI workflows within product marketing
Sound judgment about claims and accuracy
Strong executive communication and cross-functional influence
Ability to make decisions with partners you do not manage
Ability to explain results using a defensible baseline and timeframe
Builder’s mindset suited to establishing processes and priorities in a developing function
Ability to work in the United States and meet the role’s state-based location requirement
Employment is contingent upon successful completion of a background check and, if applicable, a drug screening
Bachelor’s degree or other educational credential not explicitly required

Benefits

Comp & perks

Bonus
Medical coverage
Dental coverage
Vision coverage
401(k) with company match
Paid time off and holidays
Wellness programs
Employee assistance program
Occasional office visits for team collaboration, training, or company events