Product Marketing Manager

Foods Connected Ltd

. Own and continuously sharpen Foods Connected’s positioning and messaging .

Posted 9/18/2026full-timeBelfast • United KingdomSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a strong focus on positioning, messaging, and win/loss program management within the SaaS industry. Proficient in utilizing AI tools for market analysis and competitive insights while effectively building sales enablement materials.

Highest-signal resume keywords

Product Marketing ExperienceSaaS Industry KnowledgeWin/Loss Program ManagementMarket Research SkillsCRM System Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket AnalysisSales Enablement MaterialsCompetitive BattlecardsCustomer DemosAI Tools UtilizationGong UsageMicrosoft 365 SuiteBuilding Sales DecksUnderstanding Marketing Principles

Soft Skills

CuriosityResilienceAdaptabilityCollaborationCommunication

Tools & Technologies

HubSpotSalesforceJIRATrelloGong AIClaudePowerPointCanva

Industry Keywords

Food ManufacturersRetailersFoodserviceQSR BuyersThought LeadershipMarket SegmentationBuyer PersonasGo-To-Market Planning

About the role

Key responsibilities & impact

Own and continuously sharpen Foods Connected’s positioning and messaging
Run ongoing market and competitor analysis
Translate product capability into value propositions for food manufacturers, retailers, and foodservice/QSR buyers
Partner with product management so positioning and messaging evolve alongside the roadmap
Use AI-assisted research tools to track market and competitor shifts and pressure-test positioning
Own the win/loss programme end-to-end, including process design, interviews, and reporting
Use Gong’s AI-powered call analysis to identify customer language, objections, and competitor mentions
Lead go-to-market planning for new product launches and feature releases
Define target segments and buyer personas for each launch
Track adoption and post-launch performance and adjust positioning and enablement
Build and maintain sales collateral and pitch materials
Create and maintain competitive battlecards and objection-handling guides
Establish Foods Connected as a thought leader through content, industry events, and influencer relationships

Requirements

What you’ll need

Bachelor’s degree in Marketing or a related field and 8 years relevant experience; or equivalent combination of education and experience
8+ years’ experience in product marketing, with a track record of owning positioning, messaging, and win/loss programmes for Software solutions or the SaaS space
Prior experience within a SaaS organisation
Naturally curious and resilient, comfortable testing ideas, taking feedback, and adjusting course when the evidence says to
Deep understanding of Marketing Principles, market research, and Product positioning
Prior experience and knowledge with SaaS products
CRM system management (HubSpot, Salesforce or similar)
Familiarity with planning platforms such as JIRA, Trello or similar
Skilled in building sales decks and enablement materials (PowerPoint, Canva or similar)
Confident developing and delivering product demos to prospects, customers, and internal teams
Experience using Gong or similar conversation intelligence platforms for customer and competitive insight
Experience designing and running win/loss programmes
Comfortable using AI tools (e.g. Claude, Gong AI) to speed up research, content drafting, and call analysis
Microsoft: 365 Suite (Excel, PowerPoint, etc.)

Benefits

Comp & perks

Competitive Base Salary
Generous Holiday Package — 25 Days + 10 Public Holidays
Private Medical, Dental & Vision
Employee Wellness Programme and Classes
Flexible model of hybrid working