Senior Product Manager

Foodsmart

. Lead a cross-functional Activation Pod of Engineering, Design, Data, and Marketing partners .

Posted 10/7/2026full-timeRemote • United StatesSenior💰 $150,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on growth and activation strategies, utilizing strong analytical skills to optimize funnel metrics and enhance member engagement through effective messaging and incentive programs.

Highest-signal resume keywords

Product Management ExperienceFunnel Metrics OptimizationMessaging Channel ProficiencyConsent and Privacy KnowledgeAnalytical Tooling Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementFunnel Metrics AnalysisExperimentation Program ManagementIncentive Program DesignData AnalysisTechnical ProficiencyCost Per Outcome UnderstandingOptimization Techniques

Soft Skills

Strong Communication SkillsEmpathy Toward Members

Tools & Technologies

Analytical ToolingMarketing ToolingScheduling Flows

Industry Keywords

Growth MarketingActivation MarketingLifecycle MarketingTCPA ComplianceHIPAA Compliance

About the role

Key responsibilities & impact

Lead a cross-functional Activation Pod of Engineering, Design, Data, and Marketing partners
Own the Activation roadmap from discovery through launch and iteration
Build and improve marketing tooling, sign-up and scheduling flows, and incentive program structure
Define and track funnel metrics from outreach to first visit by channel, client, and member segment
Run an experimentation program with clear hypotheses, fast readouts, and confident rollouts
Shape the member incentive strategy, including offer, audience, timing, and cost
Tie incentives to unit economics, cost per activated member, downstream visits, and client ROI
Test and tune incentive design within client, plan, and regulatory constraints
Shape messaging and channel strategy across calling, email, SMS, mobile, and other channels
Drive technical enablement for deliverability, consent and opt-in logic, eligibility data, scheduling, and tracking
Collaborate with Marketing, Data, and Partnerships to improve member activation
Report to the Chief Product Officer

Requirements

What you’ll need

5+ years of product management experience, ideally in growth, activation, or lifecycle marketing
A track record of moving funnel metrics through experimentation
Hands-on experience with messaging channels (SMS, email, push)
Working knowledge of consent and privacy requirements such as TCPA and HIPAA
Strong analytical skills and experience with analytical tooling
Metrics-driven and optimization-minded
Strong communication skills
Commercially minded; understands cost per outcome and incentive return
Technical proficiency sufficient to read data tables, trace bugs, and discuss delivery problems with engineers
Empathy toward cost-conscious members navigating food insecurity

Benefits

Comp & perks

Unlimited PTO
Flexible & remote location
Healthcare Coverage (Medical, Dental, Vision)
401k
Bonus
Registered Dietitian Sessions
Remote-First Company