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Forbes Advisor

Creative Strategist, Paid Social

Forbes Advisor

. Develop and scale direct-response advertising across paid social for consumer health categories, including weight loss and GLP-1s, telehealth, and hair loss .

Posted 10/10/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and optimizing direct-response advertising strategies for consumer health categories, with a strong focus on performance metrics and creative execution. Proficient in copywriting, audience research, and managing end-to-end creative processes in a fast-paced environment.

Highest-signal resume keywords
Direct-Response Creative StrategyExceptional CopywritingPerformance Metrics AnalysisExperience Directing TalentAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Direct-Response FundamentalsHooksConsumer PsychologyAd CopywritingVideo ProductionCreative OptimizationPerformance Insights IterationStatistical AnalysisCreative BriefingVisual Composition
Soft Skills
Self-StarterFast-Paced AdaptabilityCollaborationConstructive Feedback
Tools & Technologies
AI ToolsVideo Editing SoftwareSocial Media PlatformsCreative Production Tools
Industry Keywords
Consumer HealthWeight LossGLP-1sTelehealthAdvertising ComplianceUGCPerformance CreativePeptidesJournalismDocumentary-Style Storytelling

About the role

Key responsibilities & impact
  • Develop and scale direct-response advertising across paid social for consumer health categories, including weight loss and GLP-1s, telehealth, and hair loss
  • Deliver at least 2 net-new concepts weekly across video and statics, each with a strategic angle, research, hooks, scripts or copy, visual direction, production and editing instructions, and testing variations
  • Optimize existing creative weekly using performance data to develop new hooks, angles, formats, and static variations, and retire underperforming creative
  • Own concepts end to end from idea through final delivery, including directing talent and creators on set and remotely
  • Research audiences, competitors, customer reviews, and cultural conversations to identify new angles
  • Write scripts, hooks, headlines, CTAs, and ad copy for different formats and customer-awareness stages
  • Brief editors, production teams, and creators and provide constructive creative notes through final delivery
  • Align concepts and direction with the Creative Director
  • Analyze creative performance and turn learnings into iterations and new tests
  • Partner with growth and media teams to align creative with business goals
  • Use AI tools for research, ideation, scripting, visualization, and production
  • Ensure concepts meet legal, platform, and brand guidelines before production
  • Help build repeatable processes that increase testing velocity and output

Requirements

What you’ll need
  • A portfolio of 3–5 direct-response examples personally developed, concepted, or written, preferably video, with a clear account of individual contribution
  • Measurable results behind portfolio work, including ROAS, CPA, CAC, CTR, conversion rate, or spend scaled
  • Examples of iterations built from performance insights
  • 3+ years in direct-response creative strategy for paid social
  • Strong direct-response fundamentals: hooks, consumer psychology, awareness levels, objections, mechanisms, offers, and proof
  • Exceptional copywriting across formats and audiences
  • Strong visual taste in composition, styling, pacing, editing, and social-first creative for video and statics
  • Experience directing talent and UGC creators, including remotely
  • Experience briefing editors, creators, and production teams with actionable briefs and notes
  • Ability to read performance metrics and use them to inform creative decisions
  • Comfort with AI tools and a point of view on where they help
  • Comfort working at high volume and pace, managing creative end to end through a pipeline, and shipping many concepts, variations, and optimizations weekly
  • Self-starter comfortable in a fast, start-up style environment
  • Strong Pulses: Performance creative in weight loss and GLP-1s, telehealth, peptides, or hair loss; experience navigating advertising compliance in regulated health categories; journalism or documentary-style storytelling in addition to UGC; experience concepting for AI-generated video