Forbes Advisor

Performance Marketing

• Own the strategic direction, growth plans, and commercial success of key paid search categories
• Develop and execute short-term and long-term growth strategies aligned with business objectives
• Build category roadmaps balancing immediate performance opportunities with long-term capability development
• Identify, prioritize, and champion high-impact initiatives
• Act as subject matter expert for owned categories and identify market trends, opportunities, and risks
• Influence performance beyond directly owned accounts through thought leadership and cross-category initiatives
• Evaluate industry trends, platform developments, and product innovations
• Own category performance, including revenue, profitability, volume, efficiency, and growth targets
• Drive category growth through data-driven decisions and resource allocation
• Develop forecasting models and growth plans
• Analyze performance trends, identify root causes of variance, and communicate recommendations
• Conduct business reviews and account audits
• Identify optimization opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems
• Design and own testing frameworks for strategic category growth
• Scale innovative PPC tactics, automation, audience expansion strategies, and emerging platform capabilities
• Drive experimentation from conception through implementation and evaluation
• Partner with publishers and platform representatives on beta programs and new capabilities
• Build relationships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership teams
• Present performance, growth strategies, recommendations, and insights to senior stakeholders
• Serve as a strategic advisor and thought leader within Performance Marketing

Paid Search Strategist

• Own the strategic direction, growth plans, and commercial success of key paid search categories
• Develop and execute short-term and long-term growth strategies aligned with business objectives
• Build category roadmaps balancing immediate performance opportunities with long-term capability development
• Identify, prioritize, and champion high-impact initiatives
• Act as subject matter expert for owned categories and identify market trends, opportunities, and risks
• Own category performance, including revenue, profitability, volume, efficiency, and growth targets
• Develop forecasting models and growth plans
• Analyze performance trends, identify root causes of variance, and communicate recommendations
• Conduct business reviews and account audits
• Identify optimization opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems
• Design and own testing frameworks for strategic category growth
• Scale innovative PPC tactics, automation, audience expansion strategies, and emerging platform capabilities
• Drive experimentation from conception through implementation and performance evaluation
• Partner with publishers and platform representatives on beta programs and product innovations
• Build relationships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership teams
• Influence stakeholders and obtain buy-in through data, analysis, and business cases
• Identify partner, market expansion, and monetization opportunities
• Present category performance, growth strategies, recommendations, and insights to senior stakeholders
• Serve as a strategic advisor and thought leader within Performance Marketing

• Own the strategic direction, growth plans, and commercial success of key paid search categories
• Develop and execute short-term and long-term growth strategies aligned with business objectives
• Build category roadmaps balancing immediate performance opportunities with long-term capability development
• Identify, prioritize, and champion high-impact initiatives
• Act as subject matter expert for owned categories, identifying market trends, opportunities, and risks
• Influence performance beyond directly owned accounts through thought leadership, best-practice development, and cross-category initiatives
• Evaluate industry trends, platform developments, and product innovations
• Own category performance, including revenue, profitability, volume, efficiency, and growth targets
• Develop forecasting models and growth plans
• Analyze performance trends, identify root causes of variance, and communicate recommendations
• Conduct business reviews and account audits
• Identify growth opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems
• Design and own testing frameworks for strategic category growth
• Scale PPC tactics, automation opportunities, audience expansion strategies, and emerging platform capabilities
• Drive experimentation from conception through implementation and performance evaluation
• Partner with publishers and platform representatives on beta programs and new capabilities
• Build relationships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership teams
• Influence stakeholders and obtain buy-in through data, analysis, and business cases
• Identify partner, market expansion, and monetization opportunities
• Collaborate with Product and Engineering on performance-enhancing improvements
• Present performance, growth strategies, recommendations, and insights to senior stakeholders
• Serve as a strategic advisor and thought leader within Performance Marketing

Influencer Marketing

• Own hands-on creator, talent and influencer sourcing across multiple campaigns, verticals and creative needs
• Source across Instagram Creator Marketplace, TikTok Creator Marketplace, creator platforms, casting platforms, social channels, agencies, management companies, referrals and direct outreach
• Research and test new sourcing tools and partners, including Cohley, creator marketplaces, influencer agencies, casting agencies and emerging creator networks
• Translate creative briefs and defined personas into targeted searches and curated talent recommendations
• Conduct proactive outreach to creators, influencers, talent, agents and managers
• Build relationships with creator agencies, influencer agencies, casting agencies and talent representatives
• Vet talent for creative fit, on-camera presence, content quality, authenticity, reliability, audience fit and campaign requirements
• Gather and track rates, availability, capabilities, representation, location and other key talent information
• Coordinate initial creator tests and help identify talent for an ongoing Preferred Creator Roster
• Build and maintain a centralized, searchable Creator & Talent Library with clear tagging
• Keep sourcing moving through consistent outreach, follow-up, tracking and communication
• Surface gaps in the creator pool and proactively source against upcoming needs
• Partner with Creative Strategy, Creative Directors and Production to anticipate future creator needs
• Help build a repeatable sourcing engine and maintain a strong roster for future creative needs

Creator, Casting, Influencer Specialist

• Edit a high volume of paid social and native ads across in-person shoots, remote UGC, and AI-generated video
• Cut varied styles, including social-native performance creative, interview, documentary, journalistic, and graphics-driven work
• Apply editorial judgment to story, hooks, pacing, structure, music, graphics, captions, and finish
• Create platform-native creative for Meta, TikTok, and other short-form channels
• Produce creative variations quickly without sacrificing quality
• Incorporate creative direction and feedback into finished work
• Use performance data, testing results, and creative learnings to inform iterations
• Collaborate with Creative, Production, and Post-Production from raw footage through final delivery
• Work with professionally shot content, remote UGC, and AI-generated assets
• Ensure finished ads meet legal and brand guidelines before launch

Editor, Paid Social – Health

Business Development Rep

• Identify and source prospective RIA firms and wealth management partners across the United States
• Build and expand target account lists using resources, prospecting tools, industry research, referrals, and other sourcing methods
• Prioritize prospective partners based on fit, capacity, business model, and growth potential
• Maintain an organized and actionable sales pipeline
• Develop a repeatable sourcing approach
• Conduct outbound prospecting through email, phone, LinkedIn, referrals, and other channels
• Generate qualified meetings with prospective RIA and wealth management firms
• Lead discovery and sales conversations
• Communicate the Wealthroute value proposition and explain how the program helps firms acquire prospective clients
• Understand partner needs, economics, capacity, and potential objections
• Manage follow-up and progress opportunities through the sales process
• Negotiate commercial terms with internal leadership
• Drive opportunities through signed agreement and initial activation
• Coordinate handoff to account management or operations after launch
• Define and refine the Wealthroute sales playbook
• Develop best practices for targeting, outreach, qualification, pitching, objection handling, negotiation, and partner activation
• Test and improve messaging based on market feedback
• Establish processes, tools, and reporting for sales pipeline management
• Identify scalable and repeatable partner acquisition opportunities
• Contribute to the future Business Development organization
• Build understanding of the RIA and wealth management ecosystem
• Identify new segments, partner profiles, and sourcing opportunities
• Develop relationships across the financial advisor community
• Gather partner feedback and communicate market insights to the Wealthroute team
• Refine messaging, positioning, partner requirements, and commercial approach
• Report directly to the Head of Financial Services Owned Products
• Collaborate with leadership on commercial strategy, target accounts, pricing, and partner prioritization
• Coordinate with Marketing and Paid Search teams on partner capacity and growth requirements
• Work with Operations and internal teams on partner onboarding and activation
• Provide regular reporting on pipeline, meetings, agreements, partner feedback, and sales performance

Founding Senior Business Development Manager

• Edit performance-oriented short-form creative for Meta, TikTok, and other paid social channels
• Turn scripts, footage, UGC, AI-generated assets, and other source material into compelling, platform-native ads
• Apply creative judgment focused on hooks, pacing, retention, storytelling, sound, and direct-response creative principles
• Partner with Creative Directors, Strategists, copywriters, and the creative team to develop concepts and solve creative problems
• Iterate quickly based on feedback and performance learnings
• Use AI to generate or modify footage, B-roll, images, and other assets when it improves speed, quality, or creative possibilities
• Partner with the AI Creative Lead on advanced workflows
• Create and iterate multiple variations of concepts, hooks, messaging, and visual approaches for high-volume creative testing
• Maintain a high craft bar across picture, sound, graphics, captions, and overall execution
• Work quickly within brand, platform, and compliance requirements
• Support the Forbes Advisor Home vertical

Editor, Paid Social

• Manage, monitor, and optimize high-budget native campaigns across Taboola, Outbrain, Microsoft and MediaGo
• Achieve campaign performance targets and support the Native team’s growth goals
• Launch new campaigns across products and partners
• Monitor campaign performance, identify trends, and implement optimizations to maximize ROI and meet KPIs
• Analyze campaign data and generate actionable insights for future strategies
• Collaborate with creative and publishing teams to develop and iterate copy, ads, angles, and advertorials
• Work with CRO, Digital Experience, and Product teams to drive performance improvements
• Test targeting, bidding, creative, and audience strategies
• Provide performance reports to stakeholders
• Liaise with internal teams and manage cross-team initiatives
• Work with platform and publisher partners to identify opportunities and meet campaign goals
• Stay current with platform policies and ensure campaign compliance
• Report to the Native Lead

Native Campaign Manager

Account Manager

• Support the Director of Business Development in achieving revenue and growth targets across advertiser and publisher health partnerships
• Collaborate with vertical managers and commercial stakeholders to identify commercial growth opportunities across Forbes Advisor’s advertiser partners and properties
• Plan, identify, and onboard new advertisers and products to deliver against commercial targets and ROI
• Build relationships with affiliate networks and media agencies to unlock new advertiser opportunities
• Manage and optimize Forbes Advisor publisher partnerships and identify relevant growth opportunities
• Drive improvements to internal processes, including prospecting and onboarding new partners, tracking and reporting efficiencies, campaign management, and content promotion

Senior Account Manager, Health

• Plan, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms
• Own channel performance, achieve targets, and explain variances to leadership and stakeholders
• Develop and execute PPC strategies covering keywords, audiences, campaign structure, targeting, and display networks
• Define and execute short-term and long-term strategies
• Provide campaign optimization and audience growth recommendations
• Guide team members on tactics and approaches supporting commercial priorities
• Build and manage testing roadmaps and scale successful experiments
• Use data-driven insights to identify opportunities and optimize performance
• Generate innovative ideas to challenge existing best practices
• Monitor search engine updates and PPC industry trends
• Collaborate with Business Development, Product, Data, Engineering, Compliance, and Finance teams
• Lead key category accounts and own performance marketing initiatives
• Grow assigned verticals and own high-impact projects
• Deliver data-driven insights and recommendations
• Refine new campaign techniques and balance short-term commercial work with long-term capability development

SEM Campaign Manager

• Plan, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms
• Own channel performance, achieve targets, and explain variances to leadership and stakeholders
• Develop and execute PPC strategies covering keywords, audiences, campaign structure, targeting, and display network strategies
• Define short-term and long-term strategies and recommend campaign optimization and audience growth opportunities
• Guide team members on tactics and approaches supporting commercial priorities
• Build and manage testing roadmaps, scale successful experiments, and communicate results to the wider team
• Use data-driven insights to identify opportunities and optimize campaign performance
• Develop innovative ideas to challenge and reshape existing best practices
• Monitor search engine updates and PPC industry trends
• Collaborate with Business Development, Product, Data, Engineering, Compliance, and Finance teams
• Lead key category accounts and own performance marketing initiatives for assigned verticals
• Initiate and own high-impact projects across owned categories
• Deliver clear, data-driven insights and recommendations
• Experiment with and refine new campaign techniques
• Balance short-term commercial BAU with long-term capability development

• Plan, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms
• Own channel performance, achieve targets, and explain variances to leadership and stakeholders
• Develop and execute PPC strategies covering keywords, audiences, campaign structure, targeting, and display network strategies
• Define and execute short- and long-term strategies
• Provide campaign optimization and audience growth recommendations
• Guide team members on tactics and approaches supporting commercial priorities
• Build and manage testing roadmaps, scale successful experiments, and communicate results
• Use data-driven insights to identify opportunities and optimize campaign performance
• Develop innovative ideas to challenge and improve existing best practices
• Monitor search engine updates and PPC industry trends
• Collaborate with Business Development, Product, Data, Engineering, Compliance, and Finance teams
• Lead key category accounts and own performance marketing initiatives
• Grow assigned verticals and initiate high-impact projects
• Deliver data-driven insights and recommendations
• Lead by example and balance short-term commercial activity with long-term capability development
• Report to the Head of SEM