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Creator, Casting, Influencer Specialist
Forbes Advisor. Own hands-on creator, talent and influencer sourcing across multiple campaigns, verticals and creative needs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creator sourcing, influencer marketing, and talent partnerships, with strong organizational skills to manage multiple talent pipelines and outreach efforts. Proficient in navigating social platforms and marketplaces to identify and vet on-camera talent while maintaining relationships with agencies and creators.
Highest-signal resume keywords
Creator SourcingInfluencer MarketingTalent PartnershipsResearch SkillsNegotiation Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creator ManagementCastingPerformance MarketingPaid SocialTalent VettingContract CoordinationUsage Rights UnderstandingShort-Form Creative EvaluationTalent Pipeline ManagementCreator Agreement Review
Soft Skills
Highly OrganizedProactive CommunicationResourcefulnessRelationship BuildingMultitasking
Tools & Technologies
CohleyCreator MarketplacesInfluencer AgenciesCasting PlatformsSocial Channels
Industry Keywords
Creator EcosystemInfluencer DiscoveryTalent RepresentationCreative BriefsAudience Fit
About the role
Key responsibilities & impact- Own hands-on creator, talent and influencer sourcing across multiple campaigns, verticals and creative needs
- Source across Instagram Creator Marketplace, TikTok Creator Marketplace, creator platforms, casting platforms, social channels, agencies, management companies, referrals and direct outreach
- Research and test new sourcing tools and partners, including Cohley, creator marketplaces, influencer agencies, casting agencies and emerging creator networks
- Translate creative briefs and defined personas into targeted searches and curated talent recommendations
- Conduct proactive outreach to creators, influencers, talent, agents and managers
- Build relationships with creator agencies, influencer agencies, casting agencies and talent representatives
- Vet talent for creative fit, on-camera presence, content quality, authenticity, reliability, audience fit and campaign requirements
- Gather and track rates, availability, capabilities, representation, location and other key talent information
- Coordinate initial creator tests and help identify talent for an ongoing Preferred Creator Roster
- Build and maintain a centralized, searchable Creator & Talent Library with clear tagging
- Keep sourcing moving through consistent outreach, follow-up, tracking and communication
- Surface gaps in the creator pool and proactively source against upcoming needs
- Partner with Creative Strategy, Creative Directors and Production to anticipate future creator needs
- Help build a repeatable sourcing engine and maintain a strong roster for future creative needs
Requirements
What you’ll need- Experience in creator sourcing, casting, influencer marketing, talent partnerships or creator management
- Strong knowledge of the current creator ecosystem and sourcing landscape
- Comfortable navigating social platforms and marketplaces to find talent beyond traditional casting channels
- Highly resourceful research skills for locating specific personas
- Strong eye for on-camera talent and short-form creative
- Extremely organized and able to manage multiple searches, outreach threads and talent pipelines simultaneously
- Proactive and communicative in a fast-moving, high-volume creative environment
- Experience with performance marketing, paid social or high-volume creative strongly preferred
- Existing relationships with creators, influencers, talent managers, casting agencies or creator agencies is a plus
- Experience negotiating creator/influencer rates and packages is a plus
- Understanding of usage rights, paid media usage, whitelisting/allowlisting, exclusivity and renewals is a plus
- Experience reviewing or coordinating creator agreements, releases and other talent contract requirements is a plus
- Experience sourcing and managing both UGC creators and influencers is a plus
- Familiarity with creator management, influencer discovery and casting platforms is a plus
Benefits
Comp & perks- Equal employment opportunities and anti-discrimination protections
- Part-time / freelance work arrangement to start