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Editor, Paid Social
Forbes Advisor. Edit performance-oriented short-form creative for Meta, TikTok, and other paid social channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in video editing for social media platforms, particularly Meta and TikTok, with a strong focus on performance-oriented creative, storytelling, and iterative testing. Proficient in using Adobe Premiere Pro and applying creative judgment to enhance audience engagement through effective hooks and pacing.
Highest-signal resume keywords
Video Editing ExperienceAdobe Premiere ProSocial-First StorytellingCreative Testing and IterationUGC-Style Editing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video EditingShort-Form CreativePerformance MarketingSound DesignCaptions and SubtitlesCreative Problem SolvingHigh-Volume Creative TestingPacingRetentionDirect-Response Creative
Soft Skills
Creative JudgmentCollaborationAdaptabilityFeedback IterationProblem Solving
Tools & Technologies
MetaTikTokInstagramAI-Generated AssetsB-RollUGCPerformance Data
Industry Keywords
Paid Social ChannelsHigh-Output EnvironmentCreative TeamBrand ComplianceForbes Advisor Home
About the role
Key responsibilities & impact- Edit performance-oriented short-form creative for Meta, TikTok, and other paid social channels
- Turn scripts, footage, UGC, AI-generated assets, and other source material into compelling, platform-native ads
- Apply creative judgment focused on hooks, pacing, retention, storytelling, sound, and direct-response creative principles
- Partner with Creative Directors, Strategists, copywriters, and the creative team to develop concepts and solve creative problems
- Iterate quickly based on feedback and performance learnings
- Use AI to generate or modify footage, B-roll, images, and other assets when it improves speed, quality, or creative possibilities
- Partner with the AI Creative Lead on advanced workflows
- Create and iterate multiple variations of concepts, hooks, messaging, and visual approaches for high-volume creative testing
- Maintain a high craft bar across picture, sound, graphics, captions, and overall execution
- Work quickly within brand, platform, and compliance requirements
- Support the Forbes Advisor Home vertical
Requirements
What you’ll need- 3–5 years of professional video editing experience, ideally in social, performance marketing, advertising, content, or a similarly high-output environment
- Strong portfolio demonstrating short-form social and performance-oriented creative
- Deep experience editing for Meta, Instagram, TikTok, and other short-form platforms
- Strong understanding of hooks and retention
- Strong understanding of platform-native pacing
- Strong understanding of social-first storytelling
- Strong understanding of UGC-style editing
- Strong understanding of captions and subtitles
- Strong understanding of sound design
- Strong understanding of creative testing and iteration
- Comfortable working in a high-output environment where creative is continuously tested, iterated, and informed by performance data
- Required: Adobe Premiere Pro
- Portfolio or reel showcasing relevant short-form work
- Examples of Meta/TikTok paid social creative edited by the candidate
- Brief summary of experience with social-first and direct-response editing
Benefits
Comp & perks- Equal employment opportunities and protection from discrimination and harassment
- AI-assisted creative workflows and exposure to emerging AI creative tools