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Paid Search Strategist
Forbes Advisor. Own the strategic direction, growth plans, and commercial success of key paid search categories .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Search and SEM, with a strong focus on developing and executing growth strategies that drive revenue and profitability. Proficient in data analysis, forecasting, and optimizing PPC campaigns to achieve business objectives.
Highest-signal resume keywords
Paid Search / SEM ExperienceGoogle Ads ExpertisePPC Program ManagementData Analysis SkillsForecasting and Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid SearchPPC ManagementGrowth Strategy DevelopmentPerformance AnalysisBudget ManagementAutomation StrategiesAudience TargetingTesting FrameworksMarket ResearchCompetitive Intelligence
Soft Skills
Influencing StakeholdersStrategic AdvisingRelationship BuildingCommunication SkillsThought Leadership
Tools & Technologies
Google AdsMicrosoft AdsGoogle AnalyticsSEMrushAdthenaSimilarwebExcel
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Performance MarketingPPC TacticsMarket TrendsRevenue GrowthProfitability
About the role
Key responsibilities & impact- Own the strategic direction, growth plans, and commercial success of key paid search categories
- Develop and execute short-term and long-term growth strategies aligned with business objectives
- Build category roadmaps balancing immediate performance opportunities with long-term capability development
- Identify, prioritize, and champion high-impact initiatives
- Act as subject matter expert for owned categories and identify market trends, opportunities, and risks
- Influence performance beyond directly owned accounts through thought leadership and cross-category initiatives
- Evaluate industry trends, platform developments, and product innovations
- Own category performance, including revenue, profitability, volume, efficiency, and growth targets
- Drive category growth through data-driven decisions and resource allocation
- Develop forecasting models and growth plans
- Analyze performance trends, identify root causes of variance, and communicate recommendations
- Conduct business reviews and account audits
- Identify optimization opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems
- Design and own testing frameworks for strategic category growth
- Scale innovative PPC tactics, automation, audience expansion strategies, and emerging platform capabilities
- Drive experimentation from conception through implementation and evaluation
- Partner with publishers and platform representatives on beta programs and new capabilities
- Build relationships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership teams
- Present performance, growth strategies, recommendations, and insights to senior stakeholders
- Serve as a strategic advisor and thought leader within Performance Marketing
Requirements
What you’ll need- 8+ years of experience in Paid Search / SEM
- Extensive experience with Google Ads and Microsoft Ads
- Proven track record of owning and growing large-scale PPC programs
- Demonstrated success developing and executing long-term growth strategies with measurable business impact
- Advanced understanding of Google Ads, Microsoft Ads, automation, smart bidding strategies, and audience targeting
- Experience managing significant budgets and delivering revenue and profitability growth
- Strong forecasting, planning, and performance analysis experience
- Deep knowledge of web analytics platforms, including Google Analytics and internal reporting solutions
- Experience using competitive intelligence and market research tools such as SEMrush, Adthena, Similarweb, or equivalent platforms
- Proven ability to influence cross-functional stakeholders and drive organizational change
- Experience presenting business cases, strategic recommendations, and performance insights to senior stakeholders
- Advanced Excel and data analysis skills
- Bachelor's Degree required
Benefits
Comp & perks- Equal employment opportunities and protection from discrimination and harassment
- Compensation and training covered under the equal employment opportunity policy