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About the role
Key responsibilities & impact- Define and execute the Paid Social marketing strategy roadmap
- Build a high-performing Paid Social team to deliver revenue and profit targets
- Lead deployment and optimization of campaigns across Meta, TikTok, YouTube, and other paid social platforms
- Collaborate with stakeholders across global offices to align with business goals
- Conduct competitor research to identify promising products and services in the paid social affiliate space
- Improve marketing opportunities across business verticals using performance marketing practices
- Design workflows and guides to upskill the Paid Social team
- Build relationships with affiliate partners
- Guide tracking, reporting, and automation requirements with internal teams
- Improve landing-page experience and conversion rates through A/B testing
- Report strategy roadmap updates to the Leadership Team
- Conduct performance reviews and support direct reports' career development
Requirements
What you’ll need- 6+ years of experience in performance marketing on Paid Social platforms in a data-driven environment
- Fluency in ad serving technologies, platforms, and tools
- Excellent quantitative and analytical abilities
- Experience in Affiliate Marketing and/or LeadGen
- Ability to build and lead a high-performing team
- Strong communication, organizational, and collaboration skills
- Experience with A/B testing, optimization, and constant iteration
- Proficient with Excel
- Entrepreneurial mindset and problem-solving ability
Benefits
Comp & perks- Equal employment opportunities and non-discrimination protections
- Compensation and training covered under equal employment policy