Paid Social Lead

Forbes Advisor

. Define and execute Paid Social marketing strategy roadmap .

Posted 11/9/2026full-timeRemote • IsraelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Paid Social marketing strategy, team leadership, and performance optimization across platforms like Meta, TikTok, and YouTube. Proficient in data analysis and A/B testing to drive actionable insights and improve marketing outcomes.

Highest-signal resume keywords

Paid Social Marketing StrategyPerformance MarketingTeam LeadershipData AnalysisA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingData AnalysisA/B TestingOptimizationAffiliate MarketingLead GenerationAd Serving TechnologiesQuantitative AnalysisExcel

Soft Skills

Strong CommunicationOrganizational SkillsCollaborationEntrepreneurial MindsetTeam Player

Tools & Technologies

MetaTikTokYouTube

Industry Keywords

Paid SocialPerformance Marketing PracticesRevenue TargetsProfit TargetsCompetitor Research

About the role

Key responsibilities & impact

Define and execute Paid Social marketing strategy roadmap
Build a high performing Paid Social team to deliver on strict revenue and profit targets
Lead the team to deploy and optimize ad campaigns across paid social platforms, including Meta, TikTok, YouTube and other opportunities as they arise
Work with various stakeholders across global offices to align with business goals
Discover and surface additional products/services via competitor research that show signs of being promising business opportunities within the paid social affiliate space
Lead with best performance marketing practices, and continuously improve marketing opportunities across the verticals
Design workflows and guides to consistently upskill and improve the Paid Social team
Build excellent working relationships with affiliate partners
Work with internal teams to help guide tracking, reporting and automation requirements
Work with the Digital Experience team to improve landing page experience and conversion rate via A/B testing
Provide regular reporting and updates on strategy roadmap to the Leadership Team
Conduct performance reviews and work with direct reports on career development

Requirements

What you’ll need

6+ years of experience in performance marketing on Paid Social platforms, in a data driven environment
Overall fluency in using ad serving technologies, platforms, and tools
Excellent quantitative and analytical abilities, able to generate actionable insights from data analysis that translate into valuable marketing decisions
Team player with all-hands-on-deck attitude and an entrepreneurial mind-set
Experience in Affiliate Marketing and/or LeadGen
Ability to build out and lead a high performing team
Forward thinking, always looking to improve existing activity and identify new opportunities
Strong communication, organizational and collaboration skills
Experience with A/B testing, optimization, and constant iteration
Proficient with Excel