SEM Campaign Manager

Forbes Advisor

. Plan, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms .

Posted 9/17/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning, implementing, and optimizing PPC campaigns across platforms like Google Ads and Bing Ads, with a strong focus on data-driven insights and performance management. Proven ability to lead initiatives, collaborate with cross-functional teams, and develop innovative strategies to enhance campaign effectiveness.

Highest-signal resume keywords

PPC/SEM ExperienceGoogle Ads ProficiencyBing Ads ExpertiseData Analysis SkillsBachelor’s Degree

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPC Campaign ManagementKeyword Strategy DevelopmentAudience TargetingCampaign OptimizationSmart Bidding StrategiesWebsite AnalysisData-Driven InsightsTesting Roadmap ManagementExcel ProficiencyPerformance Marketing

Soft Skills

Analytical SkillsCollaborationLeadershipMotivationCommunication

Tools & Technologies

Google AnalyticsSEMrushAdthenaData Analysis ToolsInternal Reporting Tools

Industry Keywords

Paid Search CampaignsSearch Engine MarketingCommercial PrioritiesPPC Industry TrendsPerformance Marketing Initiatives

About the role

Key responsibilities & impact

Plan, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms
Own channel performance, achieve targets, and explain variances to leadership and stakeholders
Develop and execute PPC strategies covering keywords, audiences, campaign structure, targeting, and display network strategies
Define and execute short- and long-term strategies
Provide campaign optimization and audience growth recommendations
Guide team members on tactics and approaches supporting commercial priorities
Build and manage testing roadmaps, scale successful experiments, and communicate results
Use data-driven insights to identify opportunities and optimize campaign performance
Develop innovative ideas to challenge and improve existing best practices
Monitor search engine updates and PPC industry trends
Collaborate with Business Development, Product, Data, Engineering, Compliance, and Finance teams
Lead key category accounts and own performance marketing initiatives
Grow assigned verticals and initiate high-impact projects
Deliver data-driven insights and recommendations
Lead by example and balance short-term commercial activity with long-term capability development
Report to the Head of SEM

Requirements

What you’ll need

Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads
In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies
Experience managing large-scale PPC accounts
Strong analytical skills and proficiency in data analysis tools
Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools
Experience using external competitive research tools such as SEMrush, Adthena, or similar
Highly motivated with a proven track record of exceeding expectations
Enthusiasm for search marketing and desire to develop PPC and people management skills
Ability to work collaboratively and support business goals
Proficient in Excel
Bachelor’s Degree is required

Benefits

Comp & perks

Benefits of an established, successful company
Equal employment opportunity and anti-discrimination protections
Compensation and training covered under the company’s equal employment policy