SEM Campaign Manager

Forbes Advisor

. Plan, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms .

Posted 9/17/2026full-timeRemote • IsraelMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning, implementing, and optimizing PPC campaigns across platforms like Google Ads and Bing Ads, with a strong focus on data-driven insights and performance optimization. Proven ability to lead initiatives, collaborate with cross-functional teams, and manage large-scale accounts effectively.

Highest-signal resume keywords

PPC/SEM ExperienceGoogle Ads ProficiencyData Analysis SkillsCampaign OptimizationTeam Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

PPC Campaign ManagementGoogle AdsBing AdsSmart Bidding StrategiesData AnalysisGoogle AnalyticsExcel ProficiencyCompetitive Research ToolsAudience TargetingCampaign Structure Development

Soft Skills

Analytical SkillsTeam LeadershipCommunication SkillsInnovative ThinkingCollaboration

Tools & Technologies

Google AdsBing AdsGoogle AnalyticsSEMrushAdthena

Industry Keywords

PPC StrategiesSearch MarketingPerformance MarketingCampaign OptimizationAudience Growth

About the role

Key responsibilities & impact

Plan, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms
Own channel performance, achieve targets, and explain variances to leadership and stakeholders
Develop and execute PPC strategies covering keywords, audiences, campaign structure, targeting, and display networks
Define and execute short-term and long-term strategies
Provide campaign optimization and audience growth recommendations
Guide team members on tactics and approaches supporting commercial priorities
Build and manage testing roadmaps and scale successful experiments
Use data-driven insights to identify opportunities and optimize performance
Generate innovative ideas to challenge existing best practices
Monitor search engine updates and PPC industry trends
Collaborate with Business Development, Product, Data, Engineering, Compliance, and Finance teams
Lead key category accounts and own performance marketing initiatives
Grow assigned verticals and own high-impact projects
Deliver data-driven insights and recommendations
Refine new campaign techniques and balance short-term commercial work with long-term capability development

Requirements

What you’ll need

Proven 3+ years’ experience in PPC/SEM
Experience working with Google Ads and Microsoft Ads
In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies
Experience managing large-scale PPC accounts
Strong analytical skills and proficiency in data analysis tools
Experience using Google Analytics and internal reporting tools
Experience using external competitive research tools such as SEMrush, Adthena, or similar
Proven track record of exceeding expectations
Enthusiasm for search marketing and desire to develop PPC and people management skills
Ability to work collaboratively in a team environment
Proficiency in Excel
Bachelor’s Degree is required

Benefits

Comp & perks

Equal employment opportunities and anti-discrimination protections
Compensation and training covered under the company’s equal employment policy