SEM Campaign Manager

Forbes Advisor

. Plan, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms .

Posted 9/17/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning, implementing, and optimizing PPC campaigns across platforms like Google Ads and Bing Ads, with a strong focus on data-driven insights and performance analysis. Proven ability to lead projects, collaborate with cross-functional teams, and develop innovative strategies to enhance campaign effectiveness.

Highest-signal resume keywords

PPC/SEM ExperienceGoogle Ads ProficiencyBing Ads ExpertiseData Analysis SkillsExcel Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPC Campaign ManagementKeyword Strategy DevelopmentAudience TargetingSmart Bidding StrategiesWebsite AnalysisPerformance OptimizationTesting Roadmap ManagementCompetitive Research ToolsData-Driven InsightsCampaign Structure Development

Soft Skills

Analytical SkillsTeam CollaborationMotivationCommunication SkillsPeople Management

Tools & Technologies

Google AnalyticsSEMrushAdthenaData Analysis ToolsInternal Reporting Tools

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Paid Search CampaignsPerformance MarketingSearch Engine UpdatesPPC Industry TrendsCommercial Priorities

About the role

Key responsibilities & impact

Plan, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms
Own channel performance, achieve targets, and explain variances to leadership and stakeholders
Develop and execute PPC strategies covering keywords, audiences, campaign structure, targeting, and display network strategies
Define short-term and long-term strategies and recommend campaign optimization and audience growth opportunities
Guide team members on tactics and approaches supporting commercial priorities
Build and manage testing roadmaps, scale successful experiments, and communicate results to the wider team
Use data-driven insights to identify opportunities and optimize campaign performance
Develop innovative ideas to challenge and reshape existing best practices
Monitor search engine updates and PPC industry trends
Collaborate with Business Development, Product, Data, Engineering, Compliance, and Finance teams
Lead key category accounts and own performance marketing initiatives for assigned verticals
Initiate and own high-impact projects across owned categories
Deliver clear, data-driven insights and recommendations
Experiment with and refine new campaign techniques
Balance short-term commercial BAU with long-term capability development

Requirements

What you’ll need

Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads
In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies
Experience managing large-scale PPC accounts
Strong analytical skills and proficiency in data analysis tools
Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools
Experience using external competitive research tools such as SEMrush, Adthena, or similar
Highly motivated with a proven track record of exceeding expectations
Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally
Enjoys working in a collaborative team environment and supporting the business in achieving goals
Proficient in Excel
Bachelor’s Degree is required

Benefits

Comp & perks

Equal employment opportunity and anti-discrimination protections
Established-company benefits (specific benefits not detailed)