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Senior Manager, Marketing Technology Developer – Digital Banking
Forbright Bank. Design, implement, optimize, and maintain customer user journeys across Braze and Segment .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and optimizing customer user journeys using Braze and Segment, with a strong focus on marketing automation and data integration. Proficient in developing APIs and technical solutions while ensuring compliance with digital banking standards.
Highest-signal resume keywords
BrazeSegmentAPI DevelopmentMarketing AutomationHTML, CSS, JavaScript, SQL
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
API DevelopmentHTMLCSSJavaScriptSQLMarketing AutomationCustomer Data PlatformsDigital AdvertisingTechnical DocumentationA/B Testing
Soft Skills
Excellent Communication SkillsStrong Organizational SkillsProblem-Solving SkillsTime Management SkillsAdaptability
Tools & Technologies
BrazeSegmentCDPWordPressMicrosoft Office
Industry Keywords
Digital BankingRegulatory ComplianceAgile DevelopmentProject ManagementCustomer Journeys
Tech Stack
Tools & technologiesJavaScriptSQLWordPress
About the role
Key responsibilities & impact- Design, implement, optimize, and maintain customer user journeys across Braze and Segment
- Support segmentation strategies to deliver personalized marketing campaigns and customer interactions
- Own A/B testing and product analytics, leveraging data insights to improve marketing performance in Statsig
- Collaborate with marketing, product, business management, and external vendors to ensure project success
- Maintain and troubleshoot technical issues, including testing Martech capabilities for ease of use, speed, and performance
- Manage data integrations by defining and building APIs, handling JSON-formatted data, and implementing integrations within an event-driven architecture
- Develop and maintain internal technical documentation
- Develop proof-of-concept solutions to validate technical feasibility
- Gather requirements and implement platform enhancements with stakeholders
- Stay current with emerging digital trends and evaluate their potential impact
- Ensure compliance with regulatory requirements and industry standards for digital banking
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s Degree in Computer Science, Information Technology, Marketing or a related field required; Master's Degree preferred
- Minimum of 6 years of experience in development and/or operational management of client facing technologies required
- Understanding of marketing automation, digital advertising, customer data platforms and content management systems
- Experience with Braze, CDP, and WordPress preferred
- Expertise in developing new technical solutions
- Experience in marketing automation required
- Deep familiarity with agile development methodologies and project management tools
- Experience building and managing customer journeys using platforms such as CDP (Segment) and Braze
- Proficiency in reading and understanding technical documentation, including API specifications, sequence diagrams, and detailed system designs
- Strong proficiency in HTML, CSS, JavaScript, and SQL
- Experience building APIs highly preferred
- Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel)
- Excellent verbal, written, and interpersonal communication skills
- Strong organizational skills and attention to detail
- Outstanding problem-solving and time management skills
- Self-motivated, self-directed, and results-oriented
- Adaptable and able to multitask in a fast-paced environment
- Can work independently and within a team; solution-oriented with a collaborative approach
Benefits
Comp & perks- Comprehensive health, dental, and vision plans
- 4 weeks PTO
- 401k + company match
- Metro SmartTrip benefits ($50/mo)
- Remote or hybrid work schedules for most positions
- Incentives for purchasing solar panels, electric vehicles, biking to work, etc.
- Paid subscriptions to Veterans Compost, Capital Bikeshare, Imperfect Foods reimbursement, and more!
- The Washington Post Top Workplaces winner for four consecutive years (2023-2026)