Marketing Manager, Employer Branding – Talent Marketing

. Lead Form Energy’s employer brand and talent marketing strategy across manufacturing, engineering, operations, and corporate functions .

Posted 10/16/2026full-timeUnited StatesSeniorLead💰 $128,660 - $184,966 per yearWebsite

Key responsibilities & impact

Lead Form Energy’s employer brand and talent marketing strategy across manufacturing, engineering, operations, and corporate functions
Develop integrated talent marketing campaigns showcasing Form’s mission, people, culture, technology, manufacturing footprint, and career opportunities
Lead paid recruitment marketing campaigns across LinkedIn, Meta, Google, Indeed, and other digital platforms
Optimize campaign performance through data, analytics, and testing
Develop employer brand content including employee stories, videos, photography, blogs, career site content, digital advertising, recruiting collateral, and email campaigns
Lead marketing support for recruiting events, university partnerships, manufacturing hiring events, conferences, military recruiting initiatives, and community engagement programs
Identify opportunities through awards, earned media, speaking engagements, industry recognition, and community partnerships
Measure and report employer brand and talent marketing performance
Use insights and analytics to improve campaign effectiveness, candidate engagement, and return on investment
Support the Communications team on other marketing initiatives as needed
Report to the Senior Manager, Marketing & Communications
Partner with Talent Acquisition, People Operations, and hiring managers

What you’ll need

Bachelor’s degree
7+ years of experience in marketing, communications, and/or public relations
Prior experience in employer branding and talent marketing strongly preferred
Proven experience developing integrated marketing campaigns across paid, earned, owned, and social channels
Exceptional writing, editing, storytelling, and content development skills
Experience creating engaging digital content across varied channels and formats
Experience planning and promoting events, conferences, university outreach, or community engagement initiatives
Willingness to travel up to approximately 20%
Passion for storytelling, employer branding, and helping mission-driven organizations attract exceptional talent
Experience supporting a high-growth technology, manufacturing, industrial, or energy company preferred
Experience building or scaling an employer brand during rapid organizational growth preferred
Experience managing creative agencies and external vendors preferred
Familiarity with recruitment marketing platforms, marketing analytics tools, and applicant tracking systems preferred
Legally eligible to work in the United States

Comp & perks