Head of Marketing

Formic

. Own Formic's marketing strategy, positioning, messaging, and market presence .

Posted 11/2/2026full-timeRemote • United StatesLead💰 $145,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Demand Generation, Marketing Strategy, and Pipeline Management, with a strong focus on leveraging marketing technology and data-driven decision-making to drive measurable results. Proven ability to lead and develop high-performing teams while fostering collaboration across marketing and sales functions.

Highest-signal resume keywords

B2B Demand GenerationMarketing Technology OptimizationPipeline ManagementTeam LeadershipPositioning And Messaging Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationFunnel EconomicsSegmentationAttributionMarketing AutomationAI-Enabled GTM SystemsPerformance MetricsLead GenerationAccount-Based MarketingSales Development

Soft Skills

CreativityAnalytical RigorAccountabilityIntellectual FlexibilityCommunication

Tools & Technologies

CRM IntegrationsOutbound PlatformsData Quality ToolsReporting ToolsMarketing Automation Platforms

Industry Keywords

High-Growth B2B CompaniesManufacturingIndustrial AutomationRoboticsComplex B2B Markets

About the role

Key responsibilities & impact

Own Formic's marketing strategy, positioning, messaging, and market presence
Translate Formic's technology, business model, and customer value proposition into messaging for manufacturers and economic buyers
Own content, creative, video, website, customer stories, events, campaigns, thought leadership, PR, product marketing, and other demand-building channels
Create qualified pipeline across marketing, lead generation, SDR/outbound, ABM, events, paid, organic, partnerships, and emerging channels
Establish pipeline goals and repeatable systems for identifying, engaging, and qualifying ideal customers
Lead and develop the Sales Development function, including targeting, prospecting, messaging, sequencing, coaching, productivity, and performance
Establish funnel definitions, ownership, lead routing, and follow-up processes
Partner with Sales and RevOps on territory priorities, pipeline needs, lead quality, conversion, and market feedback
Measure pipeline contribution, progression, conversion, velocity, and cost by source and channel, connecting investments to closed-won revenue
Lead GTM Engineering using AI, automation, data, enrichment, personalization, and emerging technologies
Own and evolve the marketing technology ecosystem, including CRM integrations, outbound platforms, lead routing, data quality, attribution, and reporting
Build scalable systems for account identification, segmentation, prospecting, personalization, campaign execution, and lead management
Drive disciplined experimentation with measurable hypotheses and outcomes
Ensure GTM infrastructure is reliable, documented, maintainable, and governed
Establish funnel visibility, performance metrics, reporting, operating cadence, and accountability
Lead and align a multidisciplinary organization spanning Marketing, content and creative, lead generation, Sales Development, and GTM Engineering
Build, coach, develop, and hire a high-performing team while addressing performance gaps
Deliver a measurable, scalable marketing and pipeline-generation engine within the first year

Requirements

What you’ll need

Experience building and leading Marketing, Growth, Demand Generation, or similarly broad functions in high-growth B2B companies, with measurable commercial results
Track record of building, improving, and scaling marketing and pipeline-generation systems
Deep understanding of B2B demand generation, funnel economics, segmentation, conversion, attribution, and Marketing/SDR/Sales collaboration
Experience developing differentiated positioning and messaging for complex products, markets, and buying decisions
Strong technical fluency and experience evaluating, integrating, and optimizing marketing technology, data, automation, and AI-enabled GTM systems
Demonstrated ability to apply emerging technologies, experiment rigorously, evaluate results, and scale successful approaches
Strong people leadership, including team building, delegation, coaching, performance management, and leading through growth and organizational change
Creativity, analytical rigor, intellectual flexibility, accountability, and sound judgment in making tradeoffs and changing course based on evidence
Ability to operate strategically and tactically, create clarity from ambiguity, communicate across functions, and stay close to execution
Bonus: Experience in manufacturing, industrial automation, robotics, industrial technology, or similarly complex B2B markets
Bonus: Experience building or leading SDR organizations, including account-based and territory-based outbound strategies
Bonus: Experience building or leading GTM Engineering, Growth Engineering, or similar technical growth capabilities

Benefits

Comp & perks

Equity in Formic through a stock option program
Competitive and uncapped commission structure for commission-eligible roles
Medical, dental, and vision insurance, with 99% of employee premiums covered and 75% coverage for dependents
Optional healthcare buy-up plans
FSA and DCFSA
Employer-paid life insurance
Employer-paid short-term disability and long-term disability insurance
Fully funded Employee Assistance Program (EAP)
Up to 12 weeks of paid parental leave
Company-sponsored 401(k)
One-time home office stipend for fully remote and hybrid employees
Monthly cell phone and internet reimbursement
Flexible PTO policy