Formic

Chief Marketing Officer

• Own Formic's marketing strategy, positioning, messaging, and market presence
• Translate Formic's technology, business model, and customer value proposition into messaging for manufacturers and economic buyers
• Own content, creative, video, website, customer stories, events, campaigns, thought leadership, PR, product marketing, and other demand-building channels
• Create qualified pipeline across marketing, lead generation, SDR/outbound, ABM, events, paid, organic, partnerships, and emerging channels
• Establish pipeline goals and repeatable systems for identifying, engaging, and qualifying ideal customers
• Lead and develop the Sales Development function, including targeting, prospecting, messaging, sequencing, coaching, productivity, and performance
• Establish funnel definitions, ownership, lead routing, and follow-up processes
• Partner with Sales and RevOps on territory priorities, pipeline needs, lead quality, conversion, and market feedback
• Measure pipeline contribution, progression, conversion, velocity, and cost by source and channel, connecting investments to closed-won revenue
• Lead GTM Engineering using AI, automation, data, enrichment, personalization, and emerging technologies
• Own and evolve the marketing technology ecosystem, including CRM integrations, outbound platforms, lead routing, data quality, attribution, and reporting
• Build scalable systems for account identification, segmentation, prospecting, personalization, campaign execution, and lead management
• Drive disciplined experimentation with measurable hypotheses and outcomes
• Ensure GTM infrastructure is reliable, documented, maintainable, and governed
• Establish funnel visibility, performance metrics, reporting, operating cadence, and accountability
• Lead and align a multidisciplinary organization spanning Marketing, content and creative, lead generation, Sales Development, and GTM Engineering
• Build, coach, develop, and hire a high-performing team while addressing performance gaps
• Deliver a measurable, scalable marketing and pipeline-generation engine within the first year

Explore Head of Marketing at Formic. Review requirements and application details.

Open roles

Head of Marketing