Business Analyst

Formstack

. Build and maintain a scorecard covering qualified traffic, acquisition spend, signup, purchase, activation, new customers, and new ARR .

Posted 10/26/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in analyzing customer-level data and performance metrics within SaaS environments, utilizing SQL and Databricks for actionable insights. Proficient in evaluating digital funnels, retention strategies, and growth opportunities to drive customer acquisition and expansion.

Highest-signal resume keywords

SQL ExpertiseDatabricks ExperienceSaaS Metrics KnowledgeCustomer-Level Data AnalysisDigital Funnel Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Business IntelligenceGrowth AnalyticsProduct AnalyticsCustomer Acquisition CostAnnual Recurring Revenue (ARR)Churn AnalysisCohort AnalysisExperiment MeasurementDashboard DevelopmentPerformance Analysis

Soft Skills

Clear CommunicationAnalytical Thinking

Tools & Technologies

DatabricksPendoSalesforceZuoraWeb AnalyticsBusiness Intelligence Tool

Industry Keywords

Digital Self-ServeSMB SaaSCustomer RetentionExpansion OpportunitiesProduct Event Data

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Build and maintain a scorecard covering qualified traffic, acquisition spend, signup, purchase, activation, new customers, and new ARR
Analyze performance by channel, campaign, customer segment, and cohort, including conversion, acquisition cost, customer quality, and payback
Identify friction in the website, pricing, signup, checkout, and early product experience
Evaluate whether changes improve conversion and downstream retention
Track customer and ARR retention by cohort, product, contract term, health, and segment
Explain churn, contraction, reactivation, pricing, and expansion through a consistent ARR bridge
Combine product use, support, billing, and engagement signals to identify at-risk customers and adoption opportunities
Measure retention programs against appropriate comparison groups
Identify and size opportunities for seat growth, upgrades, cross-sell, and upsell
Measure conversion, expansion ARR, and subsequent customer health
Use SQL and Databricks to develop reliable customer-level analyses
Partner with data teams on definitions, data quality, and reusable datasets
Build dashboards and forecasts showing performance across the self-serve customer journey
Explain changes to business stakeholders
Evaluate experiments, automated journeys, and agentic programs
Surface qualified digital intent signals for sales teams and measure sales-assisted handoff outcomes, especially for upsell motion

Requirements

What you’ll need

4+ years of experience in business intelligence, growth analytics, product analytics, or a related analytical role
Experience in digital self-serve or SMB SaaS strongly preferred
Strong SQL skills
Experience analyzing customer-level data in a cloud data platform such as Databricks
Experience with digital funnels, product event data, cohorts, dashboards, and experiment measurement
Working knowledge of SaaS measures including ARR, GRR, NRR, churn, expansion, customer acquisition cost, and lifetime value
Ability to explain findings in clear business terms
Helpful: Pendo or similar product analytics platform; Zuora, Salesforce, web analytics, and a BI tool
Helpful: churn or expansion propensity analysis, pricing measurement, or evaluation of automated customer journeys

Benefits

Comp & perks

5% variable bonus based on company and individual performance
Equal opportunity employer committed to equitable hiring and diversity