Director of Marketing

Formula Fig

. Own marketing strategy, growth, and brand across Formula Fig and FFFormulations .

Posted 9/16/2026full-timeLos Angeles • California • United StatesLead💰 $165,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies, managing teams, and driving brand growth across multiple channels. Proficient in KPI reporting, acquisition, retention, and community engagement within the retail, hospitality, or beauty/wellness sectors.

Highest-signal resume keywords

Marketing Strategy OwnershipTeam LeadershipGrowth MarketingBrand PositioningKPI Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingBrand MarketingAcquisition StrategiesRetention MarketingCampaign ManagementKPI Dashboard DevelopmentInfluencer Program ManagementCommunity Advocacy Program DevelopmentCreative DirectionBudget Management

Soft Skills

Strong JudgmentEntrepreneurial MindsetCoaching and DevelopmentComfort with AmbiguityCollaboration

Industry Keywords

Multi-Location RetailHospitalityBeauty ServicesDTC Consumer ProductsCultural TrendsBrand Health MetricsSocial StrategyPartnership DevelopmentCommunity EngagementGuest Behavior Awareness

About the role

Key responsibilities & impact

Own marketing strategy, growth, and brand across Formula Fig and FFFormulations
Partner directly with the CEO on marketing for a multi-location service business and a new product brand
Build the marketing team, reporting rhythm, and growth strategy
Drive new guest and member acquisition across organic, local, and partnership channels
Lead retention and lifecycle marketing, including membership renewal, win-back, and repeat-purchase programs
Own attribution, measurement, KPI dashboards, forecasts, and campaign postmortems
Own and evolve brand strategy and positioning for both brands
Translate guest insights, cultural trends, and business priorities into brand strategy
Steward consistent brand expression across channels and guest touchpoints
Direct creative for campaigns, content, and launch materials
Lead Fig Fans influencer and community ambassador program
Set social strategy and execution across Instagram, TikTok, and LinkedIn
Lead strategic partnerships and brand experiences from evaluation through measurement
Identify experiential, cultural, earned-media, community, and social-impact opportunities
Build and manage the marketing budget and promotional calendar with Finance and Retail Operations
Establish planning, prioritization, ownership, and performance processes
Manage and develop the marketing team
Manage external agencies and consultants
Set clear ownership and hold the team accountable

Requirements

What you’ll need

8–10+ years in marketing
At least 3–5 years in a leadership role owning strategy and a team
Genuine hybrid track record spanning growth marketing and brand marketing
Experience with acquisition, conversion, and retention
Experience with positioning, campaigns, partnerships, and PR
Strong brand, creative, and cultural instincts
Commercial and guest-behavior awareness
Experience in multi-location retail, hospitality, or beauty/wellness services, and/or DTC consumer products
Comfort owning KPI reporting directly to a CEO or board
Ability to build dashboards incorporating brand health and growth metrics
Founder-led or startup company experience
Comfort with ambiguity, fast pivots, and building processes
Entrepreneurial mindset, strong judgment, and bias toward thoughtful action
Track record managing people and external partners/agencies
Experience coaching and developing team members
Experience building or scaling an influencer, ambassador, or community advocacy program

Benefits

Comp & perks

Health benefits
Paid time off
Standard employment benefits per your country/state of residence
Employee discount across Formula Fig locations and FFFormulations products