Formula Fig

Chief Marketing Officer

• Own marketing strategy, growth, and brand across Formula Fig and FFFormulations
• Partner directly with the CEO on marketing for a multi-location service business and a new product brand
• Build the marketing team, reporting rhythm, and growth strategy
• Drive new guest and member acquisition across organic, local, and partnership channels
• Lead retention and lifecycle marketing, including membership renewal, win-back, and repeat-purchase programs
• Own attribution, measurement, KPI dashboards, forecasts, and campaign postmortems
• Own and evolve brand strategy and positioning for both brands
• Translate guest insights, cultural trends, and business priorities into brand strategy
• Steward consistent brand expression across channels and guest touchpoints
• Direct creative for campaigns, content, and launch materials
• Lead Fig Fans influencer and community ambassador program
• Set social strategy and execution across Instagram, TikTok, and LinkedIn
• Lead strategic partnerships and brand experiences from evaluation through measurement
• Identify experiential, cultural, earned-media, community, and social-impact opportunities
• Build and manage the marketing budget and promotional calendar with Finance and Retail Operations
• Establish planning, prioritization, ownership, and performance processes
• Manage and develop the marketing team
• Manage external agencies and consultants
• Set clear ownership and hold the team accountable

Director of Marketing