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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in managing complex institutional sales within the healthcare sector, particularly in capital equipment and consumables. Proven ability to develop strategic account plans, negotiate effectively, and drive growth through relationship building and market intelligence.
Highest-signal resume keywords
Capital Equipment SalesKey Account ManagementConsultative SellingCommercial AcumenTerritory Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Objectives DeliveryOpportunity Pipeline ManagementTender Business ManagementSales Action PlanningMarket Intelligence GatheringContract NegotiationCross-Selling OpportunitiesCustomer Education Program DevelopmentForecastingBudget Management
Soft Skills
Relationship BuildingIntegrityProfessionalismNegotiation SkillsCommunication
Certifications & Qualifications
MBAPostgraduate Qualification in Management
Industry Keywords
Healthcare IndustryMedical DevicesCapital Medical EquipmentInfection Prevention SolutionsHigh-Level DisinfectionClinical KnowledgeCSSDBiomedicalProcurementHospital Administration
About the role
Key responsibilities & impact- Own and deliver sales objectives for the assigned territory across ASP's complete portfolio
- Drive growth across capital equipment, recurring consumables, HLD and sterilisation monitoring solutions
- Build and maintain opportunity pipelines with account-level actions
- Identify, develop, negotiate and close capital equipment opportunities
- Develop the installed base and maximise recurring consumables and cross-selling opportunities
- Prepare weekly and monthly sales action plans and maintain visibility of opportunities, risks and actions
- Participate in conferences, workshops, trade exhibitions and professional forums
- Develop and execute territory plans based on market potential, account segmentation, competition and growth opportunities
- Identify untapped hospitals, accounts and customer segments
- Manage tender and contract opportunities through commercial closure
- Track competitor activities, pricing, product positioning and market developments
- Develop strategic account plans for priority hospitals and institutions
- Map and build relationships with clinical, CSSD, infection control, biomedical, procurement and hospital administration stakeholders
- Position ASP as a trusted partner in sterilisation, high-level disinfection and infection-prevention solutions
- Coordinate and deliver customer education programmes
- Develop technical and clinical knowledge of the ASP portfolio and demonstrate product applications
- Gather market intelligence and maintain competitive awareness
- Manage receivables, collections, operating expenses, travel, promotional expenditure, equipment and samples within budgets
- Maintain disciplined forecasting and visibility of opportunities and risks
- Conduct business with integrity, ethics and professionalism and comply with ASP policies
Requirements
What you’ll need- Science graduate; MBA or postgraduate qualification in management preferred
- Minimum 8+ years of sales experience in the healthcare industry, preferably within medical devices or capital medical equipment
- Demonstrated ability to manage complex institutional/hospital sales
- Experience in capital equipment sales, tender business, key account management and consultative selling preferred
- Strong commercial acumen with the ability to negotiate and close business effectively
- Ability to independently manage a geographically diverse territory and customer base