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About the role
Key responsibilities & impact- Define priority industries, buyer personas, and target accounts across LATAM
- Build and execute integrated, multi-channel marketing campaigns, including digital, email, events, and webinars
- Select channel mix based on performance insights and ROI
- Set campaign objectives, KPIs, and targeting strategies
- Adapt global messaging for LATAM audiences and local market needs
- Partner with regional sales teams on account targeting and campaign follow-up
- Own marketing contribution to pipeline growth from MQL to SAL to opportunity
- Track lead quality, conversion rates, and funnel performance
- Identify and prioritize high-impact growth opportunities
- Establish feedback loops to improve lead quality and campaign effectiveness
- Analyze campaign performance and reallocate budget to top-performing tactics
- Test and refine targeting, messaging, and channel mix
- Share actionable insights with stakeholders to guide decisions
Requirements
What you’ll need- 2–5 years of experience in B2B demand generation, growth marketing, or regional marketing
- Experience supporting or managing marketing programs in LATAM markets
- Strong analytical mindset with the ability to translate data into actionable insights
- Experience working cross-functionally with sales or commercial teams
- Familiarity with CRM and marketing automation tools
- Experience in industrial, safety, or technology-driven industries (nice-to-have)
- Exposure to account-based marketing (ABM) strategies (nice-to-have)
- Experience managing multi-country campaigns in Latin America (nice-to-have)
Benefits
Comp & perks- Opportunity to contribute to a mission-driven company focused on saving lives
- A collaborative, inclusive, and high-trust work environment
- Exposure to global marketing strategy with strong regional ownership
- Career growth opportunities in a rapidly expanding international business
- Competitive compensation and benefits package
- Flexible working arrangements (where applicable)
- Ongoing learning and professional development opportunities