Vice President, Marketing

Fortive

. Own the ServiceChannel marketing function, including annual planning, budget prioritization, performance management, and execution across digital, AI-driven marketing, SEO/website, events, and lifecycle marketing .

Posted 10/12/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in B2B marketing leadership, focusing on digital marketing strategies, campaign performance optimization, and AI integration within marketing technology. Proven ability to drive revenue growth, customer retention, and team development in high-tech industries.

Highest-signal resume keywords

B2B Marketing LeadershipDigital Marketing StrategyCampaign Performance OptimizationAI Integration in MarketingMarketing Technology Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Discipline Marketing ManagementInbound and Outbound Marketing StrategiesMarketing Metrics and Performance IndicatorsSalesforceHubSpotDigital AdvertisingEmail MarketingSEOContent SyndicationEvent Management

Soft Skills

Problem-SolvingTeam DevelopmentCross-Functional CollaborationAttention to DetailAbility to Manage Multiple Priorities

Tools & Technologies

AI/LLM-Based ToolsMarketing Technology StackCampaign Measurement FrameworksLead Capture OptimizationCustomer Engagement Platforms

Industry Keywords

High-Tech IndustriesEnterprise MarketingCommercial MarketingCustomer ExpansionLifecycle Marketing

About the role

Key responsibilities & impact

Own the ServiceChannel marketing function, including annual planning, budget prioritization, performance management, and execution across digital, AI-driven marketing, SEO/website, events, and lifecycle marketing
Define the marketing plan, channel mix, campaigns, and investments aligned with organizational goals
Partner with the Chief Commercial Officer and go-to-market leadership on growth strategy and annual marketing planning
Maintain campaign measurement frameworks aligned with funnel KPIs, pipeline, bookings, and revenue targets
Manage marketing budgets, agency and vendor investments, campaign effectiveness, and resource allocation
Drive measurable pipeline creation, bookings, revenue growth, customer expansion, retention support, funnel conversion, and campaign ROI
Lead multi-channel digital demand-generation programs and optimize campaign performance
Develop testing plans, creative and messaging for digital assets, and campaign KPIs
Champion AI-assisted workflows and integrate AI tools into the marketing technology and data stack
Expand search strategy across SEO, Answer Engine Optimization, and Generative Engine Optimization
Optimize the website for inbound lead capture and conversion across the funnel
Own trade show and conference strategy, execution, logistics, lead follow-up, and performance analysis
Oversee lifecycle and relationship marketing to increase customer expansion through upselling and cross-selling
Lead targeted customer newsletters and customer engagement campaigns
Lead the marketing organization through managers, senior functional leads, and external agencies
Recruit, develop, and retain marketers; build the team where needed
Manage initiatives involving internal stakeholders and external agencies
Partner with product marketing and corporate marketing on programs, campaigns, content strategy, and assets
Report to the Chief Commercial Officer and collaborate with Sales, Operations, Product, and Customer Success

Requirements

What you’ll need

Minimum of 15 years of experience creating, executing, and leading marketing in B2B high-tech industries
At least 6 years leading a multi-discipline marketing function
Enterprise and commercial/mid-market marketing experience
Experience across inbound and outbound marketing strategies and tactics, including digital advertising, email marketing, SEM, AEO/GEO/SEO, content syndication, direct mail, and events
Strong understanding of marketing metrics and performance indicators
Marketing technology expertise
Experience with Salesforce and HubSpot is a strong plus
Hands-on experience with AI/LLM-based tools and agentic workflows
Track record working with cross-functional teams to achieve revenue and retention goals
Ability to recruit, develop, and retain top talent
Experience leading organizational change and optimizing revenue systems, processes, and people practices
Problem-solving skills for complex problems
Ability to manage multiple priorities in a fast-paced environment while ensuring high-quality deliverables and attention to detail
BA/BS degree

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
LTD insurance
HSA
401(k) retirement plan
Employee development resources
Equal opportunity employment
Reasonable accommodations for applicants with disabilities