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Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own and execute Fortra's analyst relations strategy
- Build and maintain senior-level relationships with analysts at Gartner, Forrester, IDC, and other research organizations
- Coordinate analyst briefings, inquiries, product demonstrations, and executive meetings
- Prepare and advise executives and subject matter experts for analyst engagements
- Develop messaging, presentations, and briefing materials
- Partner with Product Marketing and Product Management on product roadmaps, market positioning, and competitive differentiation
- Collaborate with Executive Leadership to communicate corporate strategy and business priorities
- Monitor analyst research, market trends, and competitive intelligence
- Share actionable insights with internal stakeholders
- Lead Fortra's participation in analyst research and evaluations including Magic Quadrant®, Wave™, and MarketScape
- Establish and track analyst engagement activities and measure program effectiveness
- Partner with PR, Content, Web, and Design teams to ensure consistent external messaging
- Lead the transition from an agency-supported analyst relations model to a scalable in-house program
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
- Approximately 8-12 years of experience in Analyst Relations, Product Marketing, Product Management, Corporate Communications, or a related B2B technology function
- Demonstrated experience in the cybersecurity industry, preferably with a cybersecurity vendor or adjacent B2B technology company
- Established relationships with cybersecurity industry analysts at Gartner, Forrester, IDC, and similar organizations
- Ability to independently initiate and manage analyst engagements
- Strong written and verbal communication skills
- Ability to present complex technical concepts and provide counsel to executive and analyst audiences
- Excellent relationship management, stakeholder engagement, and executive presence skills
- Ability to manage multiple priorities while exercising sound judgment and ownership
- Preferred: experience owning or helping to build an analyst relations program within enterprise software, cybersecurity, or SaaS
- Preferred: experience leading analyst evaluations such as Gartner Magic Quadrant, Forrester Wave, or IDC MarketScape
- Preferred: familiarity with competitive intelligence and market research methodologies
Benefits
Comp & perks- Competitive benefits and salaries
- Personal and professional development opportunities
- Flexibility
- Health, dental, and vision coverage as of hire
- Immediate enrollment in 401(k), HSA, and FSA plans
- Flexible PTO policy
- Tuition and personal enrichment reimbursement
- Option to enroll in ID Theft Protection Program
- Perks that support holistic wellbeing