Demand Generation Associate

Forum Ventures

. Execute integrated campaigns from brief to launch, including emails, landing pages, forms, and team timelines .

Posted 10/7/2026full-timeToronto • CanadaJuniorMid-Level💰 CA$90,000 - CA$110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing integrated marketing campaigns, managing end-to-end webinar programs, and optimizing performance through data analysis. Proficient in creating compelling marketing content and collaborating with cross-functional teams to drive demand generation.

Highest-signal resume keywords

B2B MarketingDemand GenerationCampaign ManagementMarketing AutomationData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionEmail MarketingLanding Page DevelopmentAd CopywritingPerformance TrackingAudience BuildingSegmentationLead ReportingMQL TrackingABM Strategy

Soft Skills

Detail OrientationClear CommunicationCollaborationCustomer EngagementOwnership

Tools & Technologies

HubSpotLinkedIn AdsCRM SoftwareMarketing Automation Platforms

Industry Keywords

Demand GenerationB2B MarketingData PrivacyComplianceWebinar Management

About the role

Key responsibilities & impact

Execute integrated campaigns from brief to launch, including emails, landing pages, forms, and team timelines
Run the webinar program end to end, including topics, speakers, promotion, registration, live sessions, and follow-up
Promote content across owned, earned, and paid channels, including email, LinkedIn, content syndication, and partner co-marketing
Support paid media through audience building, ad copy, and performance tracking
Build and clean target lists, manage imports, and maintain accurate segmentation
Coordinate event promotion and help prospects book meetings before events
Manage case study logistics, including customer sourcing, interviews, approvals, and final sign-off
Adapt campaign content and case studies into rep-ready assets for new industries and use cases
Build target lists and campaign materials for the ABM pilot with the MDR
Report on leads, MQLs, pipeline, conversion rates, and campaign performance; recommend where to shift effort
Report to the VP of Marketing and collaborate with the Market Development Representative, Customer Success, Sales, partners, and agencies

Requirements

What you’ll need

0 to 2 years in B2B marketing, demand generation, marketing operations, or a related role; internships and campaign work count
Ability to take campaigns from idea to launch on a deadline and manage details
Comfort with numbers, analyzing results, identifying causes, and optimizing performance
Ability to write clear, compelling copy for emails, landing pages, and ads adapted for technical and compliance audiences
Familiarity with a marketing automation platform or CRM, such as HubSpot, is a plus
Experience with LinkedIn ads is a plus
Comfortable working with customers and internal teams
Willingness to learn a technical product and understand data privacy, AI, and compliance
High ownership, including list cleanup, form testing, and UTM tracking

Benefits

Comp & perks

Equity participation
Bonus/variable compensation
Comprehensive benefits
Growth paths into senior demand generation, ABM, marketing operations, or campaign leadership