Market Development Representative

Forum Ventures

. Run signal-based outreach to engaged prospects, including webinar attendees, content downloaders, newsletter readers, and repeat website visitors .

Posted 10/7/2026full-timeToronto • CanadaJunior💰 CA$80,000 - CA$100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in account-based marketing and lead qualification, with a strong focus on personalized outreach and CRM management. Capable of engaging prospects effectively and reporting on marketing campaign performance.

Highest-signal resume keywords

Account-Based MarketingLead QualificationCRM ManagementPersonalized OutreachEvent Coordination

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead QualificationCRM ManagementData Privacy KnowledgeAI Infrastructure UnderstandingEnterprise Deployment Models

Soft Skills

Clear WritingTime ManagementConversational Skills

Tools & Technologies

Intent-Data Tools

Industry Keywords

BDRSDRMarketingCustomer EngagementPipeline Reporting

About the role

Key responsibilities & impact

Run signal-based outreach to engaged prospects, including webinar attendees, content downloaders, newsletter readers, and repeat website visitors
Reactivate dormant leads, stalled pre-MQLs, and closed-lost opportunities
Personally engage promising pre-MQL leads alongside nurture programs
Run winback and job-change sequences for former customers and champions
Help pilot the first account-based marketing program through personalized enterprise-account outreach
Coordinate with Account Executives and report on ABM results
Work events end to end, including pre-conference meeting booking, on-site prospect engagement, and follow-up
Respond to inbound demo, pricing, chat, and trial requests within one business hour
Qualify leads through discovery calls and email
Route qualified leads to the appropriate Account Executive and provide complete handoff notes
Maintain CRM accuracy across lead status, source, disposition, and next steps
Share prospect insights to shape marketing campaigns and messaging
Report on qualified pipeline, meetings, speed to lead, conversion, CRM quality, handoff completeness, and ABM engagement

Requirements

What you’ll need

1 to 2 years in a BDR, SDR, marketing, or customer-facing role
Strong track record of learning fast may count
Ability to hold a credible conversation about data privacy, AI infrastructure, and enterprise deployment models, or learn quickly
Clear, concise, personalized writing
Ability to juggle outreach sequences, an inbound queue, and event follow-up
Account-based marketing or intent-data tool exposure is a plus, but not required

Benefits

Comp & perks

Equity participation
Commission/variable compensation tied to sourced pipeline and qualified meetings
Comprehensive benefits
Growth path toward an Account Executive, demand generation, or ABM role
AE deal-cycle shadowing and co-running discovery on select opportunities