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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in B2B software product marketing, including portfolio strategy, positioning, and go-to-market execution. Proven ability to lead cross-functional teams and develop impactful messaging and sales enablement strategies.
Highest-signal resume keywords
B2B Software Product Marketing ExperiencePortfolio Strategy LeadershipMessaging And Positioning ExpertiseSales Enablement DevelopmentStakeholder Management Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market IntelligenceGo-To-Market ExecutionSegmentationPricing And Packaging StrategyLaunch ReadinessCompetitive DifferentiationOriginal ResearchSales Enablement AssetsProduct Marketing ManagementMarket Narratives
Soft Skills
Excellent Communication SkillsStorytelling SkillsExecutive PresencePerformance ManagementCoaching
Tools & Technologies
GartnerForresterIDC
Industry Keywords
IT BuyersSMBMid-MarketEnterprise SegmentsMulti-Market Environment
About the role
Key responsibilities & impact- Define market, category, and positioning strategy for Foxit’s product portfolio across global regions
- Develop messaging, value propositions, segmentation, buyer personas, pricing and packaging inputs, and portfolio narratives
- Build, lead, and develop the Product Marketing team, including hiring, coaching, performance management, and capability building
- Establish PMM operating rhythms and embed product marketing into R&D and product planning
- Drive cross-functional alignment across Product, Engineering, Sales, Marketing, and Customer Success
- Develop 1–3 year market visions and own the MRD process
- Lead original research and present market narratives, trends, and recommendations
- Lead category definition, competitive differentiation, positioning, and core messaging frameworks
- Own tiered go-to-market plans, launch readiness, and launch retrospectives
- Develop sales enablement assets and train Sales and Customer Success teams
- Guide product content and thought leadership initiatives with Content and SEO teams
- Represent customer and market voice in roadmap reviews and product planning
- Contribute to pricing and packaging strategy and support PLG and lifecycle initiatives
- Build feedback loops across win/loss analysis, customer interviews, analyst insight, and field input
Requirements
What you’ll need- 10+ years of B2B software product marketing experience, including significant ownership at the Senior Manager or Director level
- Proven success leading portfolio strategy, positioning, market intelligence, and go-to-market execution in competitive software markets
- Experience marketing to IT buyers and departments across SMB, mid-market, and enterprise segments
- Strong expertise in messaging, positioning, segmentation, pricing and packaging, launches, and sales enablement
- Ability to convert market insight into business strategy, product direction, and measurable commercial outcomes
- Strong executive presence and stakeholder management skills
- Excellent communication and storytelling skills, with comfort presenting to customers, internal leaders, partners, analysts, and industry audiences
- Experience working across global and regional teams in a multi-market environment
- Familiarity with analyst relations and Gartner, Forrester, and IDC is a plus