Digital Web Content Specialist

Franciscan Health

. Create, edit, and publish website content, including page updates, provider profiles, and location/facility information .

Posted 10/26/2026full-timeRemote • United StatesJuniorMid-Level💰 $45,219 - $67,278 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital content marketing and website management, with a strong focus on SEO optimization and healthcare industry standards. Proficient in creating and editing engaging web content while adhering to brand and governance guidelines.

Highest-signal resume keywords

Digital Content MarketingSEO OptimizationWebsite ManagementBachelor's Degree in CommunicationsHealthcare Digital Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTML EditingWeb Copy WritingMetadata OptimizationContent Layout DesignCompetitor Analysis

Soft Skills

CommunicationCollaborationCreativity

Tools & Technologies

Content Management SystemsSocial Media Platforms

Industry Keywords

HealthcareDigital MarketingBrand StandardsLead Generation

About the role

Key responsibilities & impact

Create, edit, and publish website content, including page updates, provider profiles, and location/facility information
Perform basic HTML edits to clean up and correct source-level code
Write and optimize web copy, metadata, and page elements for organic search visibility
Add and maintain events, news releases, and other time-sensitive website content
Maintain content according to design, brand, style, and corporate governance standards
Identify and source multimedia assets such as images and video
Implement editorial concepts and campaigns
Contribute to UX design and content layout discussions
Write content for websites, blogs, and social media
Conduct competitor analysis and monitor healthcare digital marketing trends and best practices
Assist with strategies supporting digital lead generation goals

Requirements

What you’ll need

Bachelor's Degree in Communications, Journalism, Public Relations, Marketing or related field required
2 years of experience in digital content marketing, website management, organic digital, SEO or related area required, preferably in a healthcare environment
Travel required up to 20%

Benefits

Comp & perks

Comprehensive benefit offerings for eligible employees