Talent Acquisition Brand Specialist

Franciscan Health

. Develop and execute employment branding and talent attraction strategies for coworkers, Advanced Practice Providers, and physicians .

Posted 10/31/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing talent attraction strategies, optimizing recruitment content, and leveraging data to enhance candidate engagement and recruitment metrics. Strong collaboration with stakeholders and understanding of workforce priorities are essential.

Highest-signal resume keywords

Talent AcquisitionEmployer BrandingDigital Candidate EngagementRecruitment CampaignsRecruitment Metrics

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Recruitment CommunicationsContent CreationCampaign OptimizationData AnalysisLabor Market Intelligence

Soft Skills

CollaborationCommunicationStrategic Planning

Tools & Technologies

Social MediaDigital AdvertisingEmail Campaigns

Industry Keywords

Talent AttractionProvider RecruitmentWorkforce PopulationsCandidate Engagement Initiatives

About the role

Key responsibilities & impact

Develop and execute employment branding and talent attraction strategies for coworkers, Advanced Practice Providers, and physicians
Create, coordinate, and optimize recruitment content, campaigns, digital outreach, and candidate engagement initiatives
Communicate the organization’s employment value proposition, culture, and career opportunities across diverse workforce populations
Report to Talent Acquisition with a dotted-line relationship to Provider Recruitment
Collaborate with Marketing and Communications, Talent Acquisition, Provider Recruitment, and other stakeholders
Use recruitment data, labor market intelligence, sourcing trends, candidate engagement metrics, and campaign performance measures to evaluate and improve strategies
Plan and execute targeted recruitment campaigns for priority positions, specialties, locations, and talent segments
Develop and maintain recruitment content for career sites, provider recruitment channels, social media, digital advertising, email campaigns, recruitment materials, and other candidate-facing platforms
Partner with HR, operational, and clinical leaders to understand hiring challenges and workforce priorities
Track candidate traffic, engagement, applicant or prospect conversion, source effectiveness, campaign performance, and other recruitment metrics
Support employment brand presence through recruitment events, professional and community partnerships, educational relationships, physician and professional networks, and other talent pipeline initiatives

Requirements

What you’ll need

3 years of experience in Talent Acquisition, provider recruitment, recruitment, employer branding, talent attraction, recruitment communications, digital candidate engagement, or a closely related field
Up to 20% travel required

Benefits

Comp & perks

Comprehensive benefit offerings for eligible employees
Employment opportunities with Franciscan Health, a leading healthcare organization
Equal employment opportunity