Director, GTM Strategy – Enablement

FranConnect

. Design and run onboarding for new sellers, sales engineers, and marketing hires .

Posted 10/23/2026full-timeRemote • Virginia • United StatesLead💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales enablement and strategy, with a strong focus on building training programs, coaching sales representatives, and utilizing AI tools to enhance revenue operations. Proven ability to partner with executive leadership and drive technology adoption while maintaining effective communication and presentation skills.

Highest-signal resume keywords

Sales EnablementMEDDICC MethodologyAI Workflow DevelopmentSalesforce ProficiencyTraining Program Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyPerformance Gap DiagnosisValue SellingContent GovernanceProposal DevelopmentTraining Library CreationCertification CheckpointsCoaching TechniquesDeal InspectionRevenue OKRs

Soft Skills

Strong Writing SkillsPresentation SkillsExecutive PresenceListening SkillsCollaboration

Tools & Technologies

SalesforceGongAI ToolsCall Recording Tools

Industry Keywords

B2B SaaSSales OperationsRevenue LeadershipField ReadinessContinuous Learning Programs

About the role

Key responsibilities & impact

Design and run onboarding for new sellers, sales engineers, and marketing hires
Build training libraries, certification checkpoints, and continuous learning programs
Govern enablement content with a single source of truth, owners, version control, and expiration dates
Partner with Product Marketing on field readiness, training, certification, and launch preparation
Build industry and franchise-model training for sellers
Own sales-method training and reinforcement, including MEDDICC and value selling
Coach representatives on live deals through pre-call preparation, in-deal coaching, and post-deal debriefs
Diagnose performance gaps using call recordings, deal inspection, feedback, and RevOps data
Equip sales leaders with coaching tools
Create and maintain proposal and pitch decks, discovery guides, mutual action plans, competitive battle cards, and sell-against guides
Run win/loss and customer-voice inputs into messaging and training
Build and support AI workflows for the revenue team and maintain related documentation and standards
Train the team on revenue systems and drive technology adoption
Serve as the CRO’s strategic partner by monitoring deal risk, pipeline movement, priorities, and initiatives
Run the revenue operating rhythm, including agendas, decision logs, action tracking, QBRs, leadership syncs, and quarterly revenue OKRs
Own execution of three to five CRO initiatives at a time
Prepare CRO inputs for executive and board discussions using RevOps data
Partner with Marketing, Product Marketing, and RevOps on content, field feedback, data, decisions, and follow-through

Requirements

What you’ll need

5 or more years in sales enablement, sales strategy, sales operations, or revenue leadership in B2B SaaS
Direct experience building programs from scratch
Strong command of a structured sales method such as MEDDICC and Challenger (value selling)
Record of changing rep behavior, not only publishing content
Ability to listen to calls, diagnose gaps, and coach seasoned sellers
Hands-on experience with AI tools and building and documenting AI workflows for non-technical users
Strong writing and presentation skills with executive presence
Comfortable partnering with a CRO, CFO, CPO, CMO, and sales leaders
Working knowledge of Salesforce and call-recording tools; the company uses Salesforce and Gong

Benefits

Comp & perks

25% variable bonus tied to team bookings attainment, enablement outcomes, and on-time delivery of key programs
Inclusive workplace and equal opportunity employment