FranConnect

Product Marketing

• Design and run onboarding for new sellers, sales engineers, and marketing hires
• Build training libraries, certification checkpoints, and continuous learning programs
• Govern enablement content with a single source of truth, owners, version control, and expiration dates
• Partner with Product Marketing on field readiness, training, certification, and launch preparation
• Build industry and franchise-model training for sellers
• Own sales-method training and reinforcement, including MEDDICC and value selling
• Coach representatives on live deals through pre-call preparation, in-deal coaching, and post-deal debriefs
• Diagnose performance gaps using call recordings, deal inspection, feedback, and RevOps data
• Equip sales leaders with coaching tools
• Create and maintain proposal and pitch decks, discovery guides, mutual action plans, competitive battle cards, and sell-against guides
• Run win/loss and customer-voice inputs into messaging and training
• Build and support AI workflows for the revenue team and maintain related documentation and standards
• Train the team on revenue systems and drive technology adoption
• Serve as the CRO’s strategic partner by monitoring deal risk, pipeline movement, priorities, and initiatives
• Run the revenue operating rhythm, including agendas, decision logs, action tracking, QBRs, leadership syncs, and quarterly revenue OKRs
• Own execution of three to five CRO initiatives at a time
• Prepare CRO inputs for executive and board discussions using RevOps data
• Partner with Marketing, Product Marketing, and RevOps on content, field feedback, data, decisions, and follow-through

Explore Director, GTM Strategy – Enablement at FranConnect. Review requirements and application details.

Open roles

Director, GTM Strategy – Enablement