Head of PR, Communications & Events

frank green

. Own frank green’s PR, communications and events strategy across Australia and New Zealand .

Posted 9/19/2026full-timeDandenong South • AustraliaLead💰 A$180,000 - A$205,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in PR, communications, and event management, with a strong focus on brand reputation and stakeholder engagement. Proven ability to create compelling narratives and manage media relationships effectively within the consumer and lifestyle sectors.

Highest-signal resume keywords

PR Strategy DevelopmentMedia Relationship ManagementEvent ManagementCrisis CommunicationStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Public RelationsCommunications StrategyEvent PlanningStorytellingMedia MonitoringReputation ManagementCrisis ManagementBrand StrategyBudget ManagementROI Analysis

Soft Skills

Strong Writing SkillsCalm Under PressureConfidence in LeadershipFlexibilityAttention to Detail

Industry Keywords

Consumer BrandLifestyle BrandLuxury BrandFast-Growth EnvironmentEntrepreneurial Experience

About the role

Key responsibilities & impact

Own frank green’s PR, communications and events strategy across Australia and New Zealand
Lead PR, earned media, reputation and external communications strategy
Build relationships with journalists, media, creators and industry voices
Find and pitch stories around products, design, sustainability, partnerships and cultural moments
Manage reactive media enquiries, issues and reputation risks
Lead executive communications, thought leadership and major business announcements
Partner with Brand, Creative, Social and Marketing teams to integrate PR into campaigns
Create and deliver consumer, product, retail, partner and corporate events and experiences
Manage event concepts, budgets, suppliers, logistics and ROI
Lead external PR agencies and specialist partners
Monitor media, trends and public sentiment to identify opportunities
Help ensure frank green stays relevant and talked about for the right reasons

Requirements

What you’ll need

Senior experience across PR, communications, events and brand reputation
Experience within a consumer, lifestyle, premium or luxury brand
Strong media relationships and an instinct for what makes a great story
Exceptional writing and storytelling skills
Experience managing issues, reactive communications or crisis situations
Strong stakeholder management skills and confidence working with senior leaders
A strong eye for brand, design and detail
Experience in a fast-growth, entrepreneurial or founder-led environment
The ability to move quickly without compromising quality
Confidence challenging the obvious idea and bringing forward something better
Calm under pressure
Commercially aware
Comfortable with ambiguity
Flexibility to work some events and media activity outside traditional business hours

Benefits

Comp & perks

Dog friendly offices
Staff discount on frank green products
Personal learning & development budget
A real opportunity to have an impact on a global brand
Celebration birthday day off as paid leave
Plenty of autonomy and opportunity to grow
Generous parental leave
Hybrid work environment
Fun and inclusive staff events and celebrations