Regional Sales Manager

Franklin Electric

. Generate sales within a defined geographic sales region by promoting pumps, associated equipment, peripheral services, rental, sales, and installation income .

Posted 11/12/2026full-timeWigan • United KingdomJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales acumen with a proven track record in generating profitable business, particularly in the industrial sector. Capable of building sustainable client relationships and effectively negotiating contracts while understanding customer needs and delivering tailored solutions.

Highest-signal resume keywords

Face-To-Face Sales ExperienceBusiness DevelopmentContract NegotiationCustomer Relationship ManagementFinancial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales GenerationProposal DraftingContract ClosingOpportunity IdentificationInstallation Work Assistance

Soft Skills

Self-ConfidenceCommunication SkillsPlanning and OrganizingDrive and Self-Motivation

Tools & Technologies

MS Office Applications

Certifications & Qualifications

Full Current Driving LicenceDegree in Engineering, Business, Materials Management, or Languages

Industry Keywords

PumpsPlant Hire EquipmentRotating EquipmentWater SuppliersConstruction CompaniesMineral Extraction CompaniesOil and Gas CompaniesManufacturing Companies

About the role

Key responsibilities & impact

Generate sales within a defined geographic sales region by promoting pumps, associated equipment, peripheral services, rental, sales, and installation income
Develop strong, sustainable relationships with clients in the sales region
Prospect for new customers among national water suppliers, construction companies, mineral extraction companies, oil and gas companies, and manufacturing companies
Identify and acquire prospects to expand and retain regional customers
Draft proposals, negotiate, and close contracts with new and existing customers
Identify lapsed and potential additional accounts and implement engagement strategies
Liaise with sales team members and technical experts to support sales and ensure accurate technical specifications
Understand customer businesses and needs and position turnkey solutions accordingly
Consult with clients to meet and exceed their needs regarding quality, price, and delivery
Assess the quality of delivered solutions against short- and long-term customer needs
Attend monthly group sales meetings
Maintain daily sales documentation for accurate Finance team reporting

Requirements

What you’ll need

Smart appearance; cold calling will be required
Self-confident with good communication skills
Able to plan and organise daily and weekly calls without daily supervision
Able to plan and manage workload with the goal of continuous business growth
Ability to identify and develop opportunities to increase revenue
Drive and self-motivation to follow up opportunities and generate profitable business
Willing to assist with installation work from time to time if required
Good geographical knowledge of the area
Full current driving licence
At least 2 years' previous face-to-face sales experience preferred
Experience preferably in plant hire equipment, rotating equipment, or a similar industrial environment
Proven track record in profitable business generation
Good financial acumen and budgetary awareness
Experience negotiating with suppliers and working closely with customers
High competency level in MS Office applications
Degree or equivalent in engineering, business, materials management, or languages

Benefits

Comp & perks

Outstanding benefits
Opportunities for future growth
Peace of mind with a world-class company
Opportunity to make a difference