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Client Marketing Manager
Franklin Energy. Accountable for overall marketing performance to goal for assigned programs and initiatives .
About the role
Key responsibilities & impact- Accountable for overall marketing performance to goal for assigned programs and initiatives
- Serve as the primary client-facing marketing leader for assigned accounts or areas
- Collaborate with clients, market strategists, and internal experts to develop marketing plans and promotional strategies
- Oversee deployment of marketing campaigns with internal creative and delivery staff and external advertising agencies
- Initiate campaigns and tactics in the marketing project management system
- Prepare campaign strategy briefs and manage creative requests
- Facilitate workflow and approval of marketing materials from internal and external parties
- Develop, maintain, and manage marketing budgets with program management and finance
- Develop, manage, and use plan-to-goal tools to track progress
- Review, analyze, and communicate marketing promotion results
- Use data and analysis to improve and innovate marketing campaigns and initiatives
- Mentor and coach developing marketing leaders
- Participate in company-wide marketing thought leadership
- Manage direct reports and oversee department staff, including interviewing, assigning work, performance evaluations, coaching, mentoring, and directing work
- Mentor department personnel on annual and long-term development goals
Requirements
What you’ll need- Bachelor’s degree from an accredited college or university in marketing, communications, business, or a related field
- Minimum of 5 years related experience
- Minimum of 2 years client management experience required
- Minimum 2 years supervisory experience required, directly or indirectly
- Strong client service and communication skills
- Ability to handle a wide work variety and work in a fast-paced environment
- Detail-oriented, organized, self-starter, and able to prioritize workload
- Proficient in Microsoft Office, specifically Word, Excel, and Outlook
- Proficient in project management, ideally using Smartsheet
- Ability to communicate effectively, both verbally and in writing with clients, program employees and vendors
- Ability to analyze and interpret data and solve practical problems
- Knowledge of mathematical concepts such as fractions, percentages, and ratios
- Commitment to diversity and inclusion
- Reliable transportation
- Valid driver’s license
- Willingness to travel up to 30%
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- Retirement benefits
- Paid time off
- Paid holidays
- Other company-sponsored benefits and programs