Senior Marketing Specialist, eCommerce

Franklin Energy

. Deliver marketing tactics on-time, on-quality, and on-strategy within assigned areas .

Posted 11/2/2026full-timeRemote • United StatesSenior💰 $58,000 - $68,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing execution, project management, and cross-functional collaboration, with a strong focus on eCommerce platforms and digital marketing strategies. Proven ability to mentor team members and implement process improvements for efficient workflow management.

Highest-signal resume keywords

5+ Years Of Marketing ExperienceECommerce Platform ManagementAdobe Commerce (Magento)Email Marketing CertificationStrong Written And Verbal Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationTemplate DesignWorkflow AutomationA/B TestingMetrics ReportingData AnalysisSEOPaid SearchSocial Media MarketingEmail Marketing

Soft Skills

Detail-OrientedOrganizedSelf-StarterAbility To Prioritize WorkloadProblem-Solving

Tools & Technologies

Microsoft Office SuiteSalesforce Marketing CloudHubSpotGoogle AnalyticsGoogle Ads

Certifications & Qualifications

Bachelor's Degree In MarketingGrowth-Driven Design Certification

Industry Keywords

Marketing TacticsDigital Customer ExperiencesCreative StrategyPerformance MarketingCross-Functional Relationships

Tech Stack

Tools & technologies

CloudMagento

About the role

Key responsibilities & impact

Deliver marketing tactics on-time, on-quality, and on-strategy within assigned areas
Collaborate with client marketing, performance marketing, creative strategy, and creative services teams to execute campaigns and tactics
Serve as the go-to expert for processes, tools, and technologies in assigned areas
Onboard and mentor new team members
Provide design edits and copy development support for marketing materials
Use the marketing project management system to track work and keep stakeholders informed
Identify and implement improvements to work management and delivery processes
Manage workflow, review cycles, and approvals involving internal and external parties
Implement, update, and manage tactics including content creation, template design, calls-to-action, workflow automation, A/B testing, and metrics reporting
Build cross-functional relationships and share best practices
Support internal customers and lead communications and management for tactics
Mentor team members in areas of expertise
Identify and implement faster, smarter, and higher-quality execution methods
Contribute to a positive, creative, fast-paced, and innovative marketing environment

Requirements

What you’ll need

Bachelor’s degree from an accredited college or university in marketing, communications, business or a related field
5+ years of marketing experience
Up-to-date certifications in two or more areas of marketing execution, such as e-mail marketing, events, or digital media
Proven experience with eCommerce platforms and online storefront management
Experience with Adobe Commerce (Magento) and BigCommerce strongly preferred
Familiarity with eCommerce operations, merchandising, and digital customer experiences is a plus
Ability to handle a wide variety of work in a fast-paced environment
Detail-oriented, organized, self-starter, with ability to prioritize workload
Strong written and verbal communication skills
Ability to raise issues and lead project management as a subject matter expert
Ability to analyze and interpret data and solve practical problems
Knowledge of mathematical concepts such as fractions, percentages and ratios
Proficiency in Microsoft Office suite, specifically Word, Excel, PowerPoint and Outlook
Paid search, SEO, social media and email marketing tactical experience required
Certifications in Salesforce Marketing Cloud, HubSpot, Google Analytics and Google Ads strongly preferred
Growth-Driven Design certification is a plus
Commitment to diversity and inclusion
Reliable transportation
Valid driver’s license
Willingness to travel up to 10%

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Retirement benefits
Paid time off
Paid holidays
Other company-sponsored benefits and programs