Associate Director – Brand Marketing

Fred Rogers Productions

. Own brand strategy, positioning, messaging, architecture, standards, brand partner marketing, and long-term brand health for Fred Rogers Productions and its portfolio properties .

Posted 10/16/2026full-timePittsburgh • Pennsylvania • United StatesSenior💰 $105,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy, positioning, and messaging while managing brand health and growth across multiple properties. Proven ability to lead cross-functional teams, manage budgets, and apply audience research to drive brand initiatives.

Highest-signal resume keywords

Brand StrategyBrand ManagementCreative JudgmentStakeholder ManagementBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningBrand ArchitectureAudience ResearchMarketing BudgetingCreative DirectionBrand GuidelinesKPI DefinitionBrand MessagingAgency ManagementLicensing Management

Soft Skills

Communication SkillsPresentation SkillsConsensus-BuildingAdaptabilityStorytelling

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

Children's MediaFamily EntertainmentEducational ContentConsumer ProductsNonprofit OrganizationsPublic MediaMission-Driven Organizations

About the role

Key responsibilities & impact

Own brand strategy, positioning, messaging, architecture, standards, brand partner marketing, and long-term brand health for Fred Rogers Productions and its portfolio properties
Translate long-term marketing vision into annual brand and audience growth plans
Define and maintain brand architecture across properties and stakeholder groups
Write and maintain positioning, messaging frameworks, and brand voice
Support brand planning for new series, launches, and initiatives
Own brand guidelines and style guides and review materials for brand accuracy
Set brand standards, positioning, and creative guardrails across the organization
Lead special branding projects with Communications and Engagement and Social & Integrated Marketing teams
Serve as day-to-day marketing contact for internal partners and escalate strategic matters to the VP
Coordinate joint marketing plans with partners, including premieres, seasonal moments, and location-based entertainment
Manage brand, creative, and research agencies, including briefs, work reviews, scope, timelines, and results
Support corporate sponsorship and fundraising teams with brand materials and partner-facing positioning
Lead brand research on brand health, awareness, perception, and audience segmentation
Monitor competitors, media trends, and family audience behavior and provide recommendations
Define brand-level KPIs and report to the VP and internal stakeholders
Build and manage brand, partner marketing, and agency budgets and report on spend and return
Act as the VP's delegate in brand meetings and cross-functional forums

Requirements

What you’ll need

Bachelor's degree in marketing, communications, business, or a related field, or an equivalent combination of education and relevant experience
8+ years of progressive experience in brand marketing, brand management, or brand strategy
At least 3 years managing people or agency teams
Experience managing a portfolio of multiple brands or properties, including positioning, guidelines, and brand consistency
Experience managing licensing, distribution, production, or co-marketing partners
Experience directing creative and brand agencies from briefing through final approval
Experience commissioning and applying brand and audience research
Experience building and managing marketing budgets and reporting on return on investment
Strong creative judgment, storytelling, and writing skills
Exceptional communication, presentation, consensus-building, and stakeholder management skills
Ability to manage multiple priorities and adapt in a changing media environment
Minimum of two days per week in the Pittsburgh office; additional onsite attendance may be required
Preferred: experience in children's media, family entertainment, educational content, or consumer products
Preferred: experience with nonprofit, public media, or mission-driven organizations
Preferred: passion for educational children's media and experiences

Benefits

Comp & perks

Hybrid work arrangement
Mission-driven work supporting educational children's media and experiences