Fred Rogers Productions

Brand Manager

• Own brand strategy, positioning, messaging, architecture, standards, brand partner marketing, and long-term brand health for Fred Rogers Productions and its portfolio properties
• Translate long-term marketing vision into annual brand and audience growth plans
• Define and maintain brand architecture across properties and stakeholder groups
• Write and maintain positioning, messaging frameworks, and brand voice
• Support brand planning for new series, launches, and initiatives
• Own brand guidelines and style guides and review materials for brand accuracy
• Set brand standards, positioning, and creative guardrails across the organization
• Lead special branding projects with Communications and Engagement and Social & Integrated Marketing teams
• Serve as day-to-day marketing contact for internal partners and escalate strategic matters to the VP
• Coordinate joint marketing plans with partners, including premieres, seasonal moments, and location-based entertainment
• Manage brand, creative, and research agencies, including briefs, work reviews, scope, timelines, and results
• Support corporate sponsorship and fundraising teams with brand materials and partner-facing positioning
• Lead brand research on brand health, awareness, perception, and audience segmentation
• Monitor competitors, media trends, and family audience behavior and provide recommendations
• Define brand-level KPIs and report to the VP and internal stakeholders
• Build and manage brand, partner marketing, and agency budgets and report on spend and return
• Act as the VP's delegate in brand meetings and cross-functional forums

Explore Associate Director – Brand Marketing at Fred Rogers Productions. Review requirements and application details.