B2B Sales Manager

Freddie's Flowers

. Build a network within the care home industry and establish credibility around using flowers to increase resident wellbeing and happiness .

Posted 9/17/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Sales Strategy, Account Management, and Relationship Building within the care home industry. Proficient in managing pipelines, negotiating commercial terms, and delivering excellent customer service.

Highest-signal resume keywords

B2B Sales ExperienceAccount ManagementPipeline ManagementRelationship BuildingNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline ForecastingCommercial NegotiationCustomer Journey DevelopmentKPI TrackingMarket Definition

Soft Skills

Proactive Self-StarterExcellent Customer ServiceAdaptability in PitchingPatience in Sales CyclesAutonomous Work Style

Tools & Technologies

CRM Software

Industry Keywords

Care Home IndustryCorporate PartnershipsWellbeing ProgramsGifting SolutionsB2B Initiatives

About the role

Key responsibilities & impact

Build a network within the care home industry and establish credibility around using flowers to increase resident wellbeing and happiness
Build and manage a pipeline of care home groups and operators, identifying decision-makers and appropriate entry points
Pitch wellbeing and resident-gifting programmes, tailoring offers to care providers' needs and budgets
Run care home trials and convert successful pilots into ongoing contracts
Manage renewals and expansion within existing care home accounts
Generate and pursue new corporate clients, including loyalty programmes, lifestyle brands, and employee or client gifting solutions
Own outbound prospecting through networking, events, and cold outreach, while responding to inbound enquiries
Negotiate commercial terms and manage orders from enquiry through delivery
Build long-term corporate partner relationships and grow account value year-on-year
Lead development of customer journeys, target market definitions, operational processes, and marketing or channel ideas for new B2B initiatives
Collaborate with Product, Operations, Marketing, and other cross-functional teams on B2B launches
Maintain accurate pipeline forecasting and reporting using the CRM
Assist in tracking KPIs and performance metrics for new tests and channels

Requirements

What you’ll need

Proactive self starter - you show initiative, ask good questions, dig into what a partner actually needs, and enjoy learning new areas of the business
Genuinely committed to excellent customer service - you care as much about how a partner feels after the deal as you do about winning it
Some experience in a B2B sales or account management role, ideally owning a pipeline from prospecting through to account management - but we're more interested in your approach than your experience
Comfortable working across two different buyer types - you can flex your pitch from a care home operations manager to a corporate procurement lead
Strong commercial instincts: confident negotiating terms, forecasting pipeline, and managing towards revenue targets
Excellent relationship-building skills, with the patience for longer or more sensitive sales cycles (particularly in care homes)
Enthusiasm for building something from the ground up in a growing part of the business
Enjoys working autonomously, with the freedom to shape your own B2B sales strategy

Benefits

Comp & perks

Option to buy extra holiday days
Discounted flowers for friends/family
WFH (where applicable)
Learning and Development Support
Cycle to work scheme
Employee Assistance Programme
Discounted gym membership
Cash plan with Medicash
Health and wellbeing sessions with The Mind Clinic
Team socials and events