Freddie's Flowers

Sales

• Build a network within the care home industry and establish credibility around using flowers to increase resident wellbeing and happiness
• Build and manage a pipeline of care home groups and operators, identifying decision-makers and appropriate entry points
• Pitch wellbeing and resident-gifting programmes, tailoring offers to care providers' needs and budgets
• Run care home trials and convert successful pilots into ongoing contracts
• Manage renewals and expansion within existing care home accounts
• Generate and pursue new corporate clients, including loyalty programmes, lifestyle brands, and employee or client gifting solutions
• Own outbound prospecting through networking, events, and cold outreach, while responding to inbound enquiries
• Negotiate commercial terms and manage orders from enquiry through delivery
• Build long-term corporate partner relationships and grow account value year-on-year
• Lead development of customer journeys, target market definitions, operational processes, and marketing or channel ideas for new B2B initiatives
• Collaborate with Product, Operations, Marketing, and other cross-functional teams on B2B launches
• Maintain accurate pipeline forecasting and reporting using the CRM
• Assist in tracking KPIs and performance metrics for new tests and channels

B2B Sales Manager