Digital Communications Specialist

FreeBalance

. Maintain and update website content, structure, and performance .

Posted 9/22/2026full-timeKrakow • PolandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing, including SEO, analytics, and campaign management, with a strong focus on optimizing website performance and lead generation. Proficient in managing marketing automation tools and coordinating events to enhance digital presence and engagement.

Highest-signal resume keywords

Digital Marketing ExperienceSEO ExpertiseGoogle Ads ManagementCampaign CoordinationProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEODigital MarketingAnalyticsCMS PlatformsPaid Media CampaignsEmail MarketingConversion OptimizationA/B TestingLead GenerationGDPR Compliance

Soft Skills

Organizational SkillsProject ManagementCollaborationCommunication

Tools & Technologies

Google AnalyticsLooker StudioSearch ConsoleZoho CampaignsMailchimpWordPressGoogle AdsLinkedIn Ads

Industry Keywords

Digital PerformanceMarketing AutomationCampaign ManagementEvent CoordinationData-Driven Decision-Making

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Maintain and update website content, structure, and performance
Build and optimize landing pages for campaigns
Ensure usability, accessibility, and performance standards
Execute on-page and technical SEO improvements
Monitor and optimize search rankings and traffic
Manage Google Analytics, Looker Studio, and Search Console
Execute marketing campaigns across web, email, and social media
Manage email platforms such as Zoho Campaigns and Mailchimp
Ensure compliance with GDPR and related regulations
Optimize conversion paths and forms for lead generation in coordination with sales
Plan, execute, and optimize paid campaigns across Google Ads and LinkedIn Ads
Manage paid media budgets, targeting, and performance reporting
Run A/B tests on ads and landing pages
Manage and grow FreeBalance social channels, primarily LinkedIn
Schedule, publish, and optimize content
Track engagement and recommend improvements
Coordinate marketing events, including logistics, timelines, and materials
Manage event deliverables, registrations, assets, and vendor coordination
Support webinars and virtual events
Support marketing communications strategy implementation
Coordinate timelines, assets, and execution across campaigns
Work with internal stakeholders to deliver marketing activities
Measure performance across digital channels and campaigns
Provide regular reporting and actionable insights
Support data-driven decision-making
Improve campaign execution and reliability
Ensure smooth coordination of events and marketing activities
Strengthen digital performance and lead generation
Enable a structured and scalable marketing function

Requirements

What you’ll need

3–5+ years in digital marketing or marketing operations
Strong understanding of SEO, analytics, and digital performance
Experience with CMS platforms (e.g., WordPress)
Familiarity with marketing automation and CRM tools (Zoho preferred)
Experience coordinating campaigns or events
Strong organizational and project management skills
Experience managing paid media campaigns (Google Ads, LinkedIn Ads)

Benefits

Comp & perks

Inclusive employer dedicated to building a diverse workforce
Accommodation for applicants’ needs under the respective labour law throughout all stages of the recruitment process