FreeBalance

Communications

• Maintain and update website content, structure, and performance
• Build and optimize landing pages for campaigns
• Ensure usability, accessibility, and performance standards
• Execute on-page and technical SEO improvements
• Monitor and optimize search rankings and traffic
• Manage Google Analytics, Looker Studio, and Search Console
• Execute marketing campaigns across web, email, and social media
• Manage email platforms such as Zoho Campaigns and Mailchimp
• Ensure compliance with GDPR and related regulations
• Optimize conversion paths and forms for lead generation in coordination with sales
• Plan, execute, and optimize paid campaigns across Google Ads and LinkedIn Ads
• Manage paid media budgets, targeting, and performance reporting
• Run A/B tests on ads and landing pages
• Manage and grow FreeBalance social channels, primarily LinkedIn
• Schedule, publish, and optimize content
• Track engagement and recommend improvements
• Coordinate marketing events, including logistics, timelines, and materials
• Manage event deliverables, registrations, assets, and vendor coordination
• Support webinars and virtual events
• Support marketing communications strategy implementation
• Coordinate timelines, assets, and execution across campaigns
• Work with internal stakeholders to deliver marketing activities
• Measure performance across digital channels and campaigns
• Provide regular reporting and actionable insights
• Support data-driven decision-making
• Improve campaign execution and reliability
• Ensure smooth coordination of events and marketing activities
• Strengthen digital performance and lead generation
• Enable a structured and scalable marketing function

Digital Communications Specialist

Vice President

• Report to the President & CEO
• Lead new business development and sales activities with the global public sector
• Lead and direct a distributed sales team to meet or exceed sales revenue, sales profitability, and budgetary objectives
• Design, implement, and manage a strategic sales plan expanding FreeBalance's footprint in the global Public Financial Management (PFM) advisory, training, and solutions market
• Grow and mentor the sales team globally
• Manage the sales process from plan to close to reach global sales quotas
• Coordinate sales activities and strategic initiatives with sales teams
• Deliver customer-centric presentations and proposals to prospects and customers
• Present sales and revenue reports and accurate forecasts to the management team
• Build and promote long-lasting customer relationships by understanding country context
• Manage new-opportunity sales pipelines using a customer relationship management tool
• Oversee proposals, tenders, and negotiations within FreeBalance's pricing guidelines
• Maintain relationships with customers, prospects, partners, and other key stakeholders
• Attend trade shows or conferences as needed
• Travel internationally on a regular basis
• Perform other duties as assigned

Digital Communications Specialist

Vice President, Global Sales – Middle East & Africa