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Principal Brand Designer
FreedomPay. Own, evolve, and champion the FreedomPay visual identity system across all channels and regions .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in brand design and visual identity management, with a strong focus on developing and maintaining brand guidelines and governance frameworks. Proven ability to lead design projects, provide creative direction, and ensure brand consistency across multiple channels and stakeholder groups.
Highest-signal resume keywords
Brand Design LeadershipVisual Identity SystemsAdobe Creative Suite ProficiencyProject Management SkillsDigital Marketing Understanding
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Guidelines DevelopmentVisual StorytellingTypographyCompositionColor TheoryDigital Asset ManagementCreative Concept DevelopmentRebranding InitiativesDesign ExecutionApproval Processes
Soft Skills
Stakeholder ManagementStrategic ThinkingAttention to DetailInfluencing SkillsOrganizational Skills
Tools & Technologies
FigmaPowerPointDigital Collaboration ToolsAI-Enabled Creative ToolsCreative Workflow Systems
Industry Keywords
Visual CommunicationsBrand GovernanceCorporate Brand ManagementGlobal Brand StrategyDigital and Print Channels
About the role
Key responsibilities & impact- Own, evolve, and champion the FreedomPay visual identity system across all channels and regions
- Serve as the primary authority on brand standards across marketing, product, sales, events, partnerships, recruiting, and corporate communications
- Develop and maintain brand guidelines, governance frameworks, and approval processes
- Provide creative direction and actionable design feedback to internal partners, agencies, and freelancers
- Review and approve assets for visual quality, brand consistency, and effective communication
- Educate and enable teams on proper brand usage and best practices
- Lead priority design projects from concept through production
- Create brand assets for campaigns, digital channels, sales presentations, events, partnerships, recruiting, and corporate communications
- Develop creative concepts and articulate design rationale connected to business objectives, audience needs, and brand strategy
- Build reusable templates, visual frameworks, and asset libraries
- Partner with Product and UX to align brand expression across touchpoints
- Apply typography, layout, color, imagery, and visual storytelling across digital and print formats
- Lead design execution and rollout of the company’s new global brand identity
- Partner with executive leadership, marketing, product, UX, sales, and external agencies to operationalize the new brand
- Conduct and maintain ongoing audits of branded assets, identifying updates and optimization opportunities
- Deliver high-quality, strategically aligned design work against briefs, timelines, and production requirements
- Establish scalable governance, asset management, and approval processes
Requirements
What you’ll need- 8+ years of progressive experience in brand design, visual identity, or visual communications
- 3+ years providing senior-level design leadership on brand identity systems or major creative initiatives
- Proven experience owning and managing a comprehensive corporate brand across multiple channels and stakeholder groups
- Experience managing, evolving, and scaling global brands across regions and markets
- Demonstrated success leading large-scale brand transformations or rebranding initiatives
- Experience managing agencies, freelancers, and creative vendors
- Portfolio demonstrating exceptional design craft, original concept development, scalable visual identity systems, and execution across digital and print channels
- Expert knowledge of visual identity systems, typography, composition, color, visual storytelling, and brand governance
- Advanced proficiency in Adobe Creative Suite, Figma, PowerPoint, and digital collaboration tools
- Strong understanding of digital marketing, responsive web design principles, accessible visual communication, content systems, customer experience, and print production requirements
- Experience with digital asset management platforms and creative workflow systems
- Working knowledge of AI-enabled creative tools and workflows
- Exceptional project management and organizational skills
- Strong presentation and stakeholder management skills
- Ability to influence without direct authority across a complex organization
- Strategic thinking, strong attention to detail, and commitment to design excellence
- Comfortable operating as a senior hands-on designer
- All positions must be able to successfully pass a background check and a credit check
Benefits
Comp & perks- Tremendous upward mobility within the company
- Development and professional growth opportunities
- Medical coverage
- Prescription coverage
- Dental coverage
- Vision coverage
- Life Insurance
- Retirement Plans with company match
- Commission sharing plan
- Flexible hybrid working environment
- Parental leave
- Other leave programs
- Competitive benefits and compensation
- Business casual atmosphere