Digital Growth, Content Strategist

Freelance Latin America

. Develop and manage a consistent content calendar for LinkedIn and Instagram aligned with brand messaging and lead-generation goals .

Posted 9/30/2026full-timeRemote • Colombia, Venezuela, Panama, Mexico, EcuadorMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B digital marketing, focusing on lead generation through effective content creation and optimization across social media platforms. Proficient in SEO, data analysis, and utilizing marketing tools to enhance visibility and engagement.

Highest-signal resume keywords

B2B Lead GenerationSEO PrinciplesContent Creation for LinkedIn and InstagramGoogle AnalyticsCanva Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingContent Calendar ManagementKeyword ResearchEmail MarketingPerformance ReportingMarket ResearchCRM ManagementPhoto/Video EditingLead QualificationGoogle Business Profile Optimization

Soft Skills

Strong Communication SkillsOrganizational SkillsTime ManagementProactive ApproachAnalytical Skills

Tools & Technologies

CanvaGoogle AnalyticsGoogle Search ConsoleHubSpotMailchimpConstant Contact

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Communications

Industry Keywords

B2B MarketingLead AcquisitionSocial Media ManagementDigital Asset CreationContent Marketing

About the role

Key responsibilities & impact

Develop and manage a consistent content calendar for LinkedIn and Instagram aligned with brand messaging and lead-generation goals
Turn completed projects, services, and business capabilities into social posts, case studies, website content, and visual assets
Manage and optimize Google Business Profile for local search visibility and engagement
Conduct SEO and keyword research to identify content opportunities and ranking improvements
Coordinate website, landing-page, and project-page updates for organic visibility and lead capture
Research and qualify B2B prospects, including contractors, developers, property managers, architects, and other decision-makers
Research and track public and private bid opportunities, project announcements, and potential business opportunities
Support targeted email marketing campaigns for prospecting, lead acquisition, and lead nurturing
Create and edit digital assets using Canva and basic photo/video editing platforms
Monitor digital marketing performance across social media, search, website, email, and lead-generation activities
Maintain accurate lead and opportunity information in CRM and tracking systems
Prepare concise performance reports and provide actionable insights
Recommend improvements based on campaign and channel performance data
Conduct competitor and market research to identify emerging opportunities, tactics, and digital channels

Requirements

What you’ll need

3+ years of professional digital marketing experience, with a strong focus on B2B lead generation
Proven experience managing professional LinkedIn and Instagram accounts and developing content for these platforms
Solid knowledge of SEO principles, Google Analytics, Google Search Console, and Google Business Profile optimization
Experience conducting prospect research and identifying qualified B2B leads and business opportunities
Proficiency with Canva and basic photo/video editing software
Experience with CRM and email marketing platforms such as HubSpot, Mailchimp, Constant Contact, or similar tools
Strong research and analytical skills with the ability to interpret marketing data and identify actionable improvements
Excellent written and verbal English communication skills, including persuasive marketing copywriting
Strong organizational and time-management skills with the ability to manage multiple priorities independently
Proactive, self-directed approach and ability to work effectively in a remote environment
Reliable internet connection and a suitable remote workspace
Bachelor’s degree in Marketing, Communications, or a related field preferred
Availability Monday to Friday, 8:00 AM–5:00 PM (PST)

Benefits

Comp & perks

Stable, long-term collaboration
Clear scope of responsibilities and structured workflows
Opportunity to learn established project management processes and technical workflows
Opportunity to work with international teams
Exposure to modern tools and professional processes
Supportive and collaborative work culture
Opportunity for skill development and career growth
Set work schedule determined by the client
Training may be required
Performance measured against KPIs and project objectives