Digital Marketing, Lead Generation Coordinator

Freelance Latin America

. Develop and manage a consistent content calendar for LinkedIn and Instagram .

Posted 9/18/2026part-timeRemote • Nicaragua, Honduras, Colombia, Argentina, Venezuela, El SalvadorSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B lead generation through effective digital marketing strategies, including content creation for social media platforms and SEO optimization. Proficient in analyzing marketing performance data to drive actionable insights and improvements.

Highest-signal resume keywords

B2B Lead GenerationContent Creation for LinkedIn and InstagramSEO Principles and Google AnalyticsCRM and Email Marketing PlatformsResearch and Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOContent CreationLead GenerationMarket ResearchData AnalysisCopywritingPhoto/Video EditingGoogle Business Profile OptimizationPerformance Reporting

Soft Skills

Organizational SkillsTime ManagementCommunication SkillsProactive ApproachSelf-Directed Work Style

Tools & Technologies

CanvaGoogle AnalyticsGoogle Search ConsoleHubSpotMailchimpConstant ContactCRM SystemsSocial Media PlatformsEmail Marketing ToolsTracking Systems

Industry Keywords

B2B MarketingContent MarketingLead AcquisitionDigital AssetsPerformance MetricsProspect ResearchRemote WorkContent CalendarVisual AssetsBid Opportunities

About the role

Key responsibilities & impact

Develop and manage a consistent content calendar for LinkedIn and Instagram
Align content with brand messaging and lead generation goals
Turn completed projects, services, and business capabilities into social posts, case studies, website content, and visual assets
Manage and optimize Google Business Profile
Conduct SEO and keyword research
Coordinate updates to website content, landing pages, and project pages
Research and qualify B2B prospects, including contractors, developers, property managers, architects, and other decision-makers
Research and track public and private bid opportunities, project announcements, and potential business opportunities
Support targeted email marketing campaigns for prospecting, lead acquisition, and lead nurturing
Create and edit digital assets using Canva and basic photo/video editing platforms
Monitor digital marketing performance across social media, search, website, email, and lead generation activities
Maintain accurate lead and opportunity information in CRM and tracking systems
Prepare performance reports and provide actionable insights
Conduct competitor and market research
Recommend improvements based on performance data

Requirements

What you’ll need

3+ years of professional digital marketing experience, with a strong focus on B2B lead generation
Proven experience managing professional LinkedIn and Instagram accounts and developing content for these platforms
Solid knowledge of SEO principles, Google Analytics, Google Search Console, and Google Business Profile optimization
Experience conducting prospect research and identifying qualified B2B leads and business opportunities
Proficiency with content creation tools such as Canva and basic photo/video editing software
Experience with CRM and email marketing platforms such as HubSpot, Mailchimp, Constant Contact, or similar tools
Strong research and analytical skills with the ability to interpret marketing data and identify actionable improvements
Excellent written and verbal English communication skills, including persuasive marketing copywriting
Strong organizational and time-management skills with the ability to manage multiple priorities independently
Proactive, self-directed approach and ability to work effectively in a remote, part-time environment
Bachelor’s degree in Marketing, Communications, or a related field preferred
Reliable internet connection and a suitable remote workspace
Part-Time availability Monday to Friday, 8:00 AM to 12:00 PM EST

Benefits

Comp & perks

Fully remote work environment
Stable, long-term collaboration
Clear scope of responsibilities and structured workflows
Training and onboarding support
Opportunity to work with international teams
Exposure to modern tools and professional processes
Supportive and collaborative work culture
Opportunity for skill development and career growth
Set work schedule determined by the client
Performance measured through KPIs and goals
Training may be required
Consistent availability during scheduled hours
Opportunity to be part of the client’s team