Senior Google Ads Manager

Freelance Latin America

. Plan, launch, manage, and optimize Search, Performance Max, Shopping, and Display Google Ads campaigns for lead-generation and e-commerce accounts.

Posted 10/24/2026full-timeRemote • Nicaragua, Argentina, Mexico, ColombiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in managing and optimizing Google Ads campaigns across various formats, with a strong focus on lead generation and e-commerce performance metrics. Proficient in analyzing campaign data to drive strategic recommendations and improve client outcomes.

Highest-signal resume keywords

Google Ads ManagementConversion Rate Optimization (CRO)Google Analytics 4 (GA4)Campaign Performance AnalysisBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Google AdsPerformance MaxShopping CampaignsDisplay CampaignsConversion TrackingCPL AnalysisCPA AnalysisROAS AnalysisLanding Page DevelopmentSOP Development

Soft Skills

Analytical ThinkingAttention to DetailProblem-SolvingOrganizational SkillsCommunication Skills

Tools & Technologies

Google Tag Manager (GTM)Microsoft AdsDV360Amazon DSPAI-Powered Tools

Certifications & Qualifications

Google Ads CertificationGoogle Ads Search CertificationGoogle Ads Display CertificationGoogle Ads Measurement Certification

Industry Keywords

Lead GenerationE-CommerceDigital Marketing AgencyClient Account ManagementPerformance Metrics

About the role

Key responsibilities & impact

Plan, launch, manage, and optimize Search, Performance Max, Shopping, and Display Google Ads campaigns for lead-generation and e-commerce accounts.
Oversee monthly advertising budgets and align spending with media plans and performance targets.
Analyze and improve CPL, CPA, ROAS, conversion rates, and other campaign KPIs.
Conduct weekly conversion-tracking, campaign-performance, and lead-quality audits; troubleshoot and resolve issues.
Prepare monthly client performance reports and communicate actionable insights and improvement strategies.
Identify CRO opportunities, develop landing pages from design files, and collaborate with web developers on testing and improvements.
Identify client account growth opportunities and collaborate with account managers to strengthen client relationships.
Develop and optimize SOPs, campaign architecture, media-planning frameworks, and QA processes.
Collaborate with paid media, SEO, creative, CRO, and account-management teams.
Maintain campaign documentation, complete QA checklists, and track activities according to established workflows.

Requirements

What you’ll need

7–10 years of hands-on experience managing Google Ads campaigns for service-based and e-commerce businesses, preferably within a digital marketing agency.
Proven experience managing campaigns targeting the U.S. and Canadian markets.
Advanced knowledge of Google Ads, including Search, Performance Max, Shopping, and Display campaigns.
Demonstrated ability to manage monthly advertising budgets ranging from $20,000 to $150,000+ while delivering measurable performance results.
Strong proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking implementation, and tracking verification.
Experience evaluating lead quality beyond conversion volume to measure meaningful business outcomes.
Hands-on experience building landing pages, implementing conversion tracking, and conducting conversion rate optimization (CRO) tests.
Strong understanding of CPL, CPA, ROAS, conversion rates, and funnel performance metrics.
Experience managing multiple client accounts simultaneously in an agency environment.
Ability to prepare performance reports, communicate findings, and present strategic recommendations.
Experience working with quality assurance checklists, SOPs, and structured campaign management processes.
Strong analytical thinking, attention to detail, problem-solving abilities, and organizational skills.
Excellent written and verbal communication skills in English.
Ability to work independently, manage competing priorities, and collaborate effectively with remote teams.
Google Ads certifications in Search, Display, or Measurement are preferred.
Familiarity with Microsoft Ads, DV360, Amazon DSP, or other programmatic advertising platforms is preferred.
Experience using AI-powered tools for keyword research, campaign analysis, automation, or reporting is preferred.
Consistent availability during the client-defined schedule is required.
Ability to follow client company guidelines, communication practices, and workflows.
Willingness to complete required training.

Benefits

Comp & perks

Fully remote work environment for professionals based in Latin America.
Stable, long-term collaboration.
Opportunity to manage substantial advertising budgets and diverse client portfolios.
Direct involvement in shaping Google Ads strategies, campaign frameworks, and performance standards.
Collaboration with experienced professionals across paid media, SEO, CRO, and creative disciplines.
Clear scope of responsibilities and structured workflows.
Exposure to automation, AI-enhanced workflows, and modern digital marketing tools.
Supportive, collaborative, and performance-driven work culture.
Opportunity for continuous skill development and professional growth.
Meaningful autonomy and the opportunity to contribute strategic recommendations that influence business outcomes.
Set client-defined work schedule.
Training may be required.
Long-term professional collaboration.