Senior Paid Social Media Buyer

Freelance Latin America

. Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit, with Meta as the primary platform.

Posted 10/27/2026full-timeRemote • Mexico, Argentina, Honduras, Nicaragua, Colombia, ChileSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social campaigns across platforms like Meta, TikTok, and Pinterest, with a strong focus on full-funnel strategies and performance metrics. Proficient in analyzing data to drive insights and recommendations for campaign improvements.

Highest-signal resume keywords

Paid Social Campaign ManagementMeta Ads Manager ProficiencyFull-Funnel PlanningPerformance Metrics AnalysisCRM Platform Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign BuildsBudget PacingAudience ManagementCreative Content OptimizationConversion TrackingAttribution ToolsPerformance MetricsGoogle Ads ExperienceGA4 ProficiencySpreadsheet Proficiency

Soft Skills

Analytical SkillsReporting SkillsCommunication Skills

Tools & Technologies

MetaTikTokPinterestRedditHubSpotZohoGoogle AdsGoogle Tag ManagerShopifyLooker Studio

Industry Keywords

Lead GenerationSalesSignup GoalsCreative Testing FrameworksTOFMOFBOFFunnel SegmentationThird-Party AttributionAgency Experience

About the role

Key responsibilities & impact

Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit, with Meta as the primary platform.
Manage budgets, audiences, funnel segmentation, media plans, and testing strategies aligned with lead generation, sales, and signup goals.
Develop creative testing frameworks and translate campaign needs into briefs for static, video, UGC, and motion content across TOF, MOF, and BOF stages.
Set up and validate conversion tracking, including pixels, CAPI, and platform events, and use attribution tools to evaluate campaign performance.
Analyze advertising and CRM data to identify creative wins, funnel gaps, lead quality trends, and scaling opportunities.
Prepare performance reports and communicate insights, KPI results, and optimization recommendations to internal and external stakeholders.
Collaborate with creative, CRO, SEO, and strategy teams to maintain aligned, high-performing campaigns.
Support Google Ads campaign setup, tracking, QA, and optimization when needed.

Requirements

What you’ll need

4–7 years of hands-on paid social campaign management experience.
Deep experience with Meta Ads Manager, including campaign builds, testing, budget pacing, and audience management.
Experience with at least one additional platform: TikTok, Pinterest, or Reddit.
Demonstrated ability to brief, test, optimize, and scale creative content for performance.
Strong understanding of full-funnel planning, including TOF, MOF, and BOF strategies.
Proficiency with performance metrics such as CPA, ROAS, MER, and funnel health indicators.
Experience using CRM platforms such as HubSpot, Zoho, or GoHighLevel to cross-reference advertising and lead data.
Strong analytical, reporting, and communication skills.
Experience with third-party attribution platforms such as Triple Whale, Northbeam, or Wicked Reports is a plus.
Google Ads experience across Search, Performance Max, Demand Gen, and/or Shopping is a strong plus.
Experience with GA4, Google Tag Manager, Shopify or comparable eCommerce platforms is a plus.
Previous agency experience managing multiple accounts is preferred.
Strong proficiency with spreadsheets and reporting tools such as Google Sheets and Looker Studio.
Interest in using AI tools to support media planning and buying workflows is a plus.
Availability Monday through Friday, 9:30 AM–5:30 PM Eastern Time (EST).

Benefits

Comp & perks

Fully remote work environment
Stable, long-term collaboration
Clear scope of responsibilities and structured workflows
Training and onboarding support
Opportunity to work with international teams
Exposure to modern tools and professional processes
Supportive and collaborative work culture
Opportunity for skill development and career growth