On-trade Sales, Brand Ambassador

Freixenet Copestick

. Identify, approach and secure new customers across premium hotels, restaurants, bars and hospitality venues .

Posted 10/13/2026full-timeHaywards Heath • United KingdomMid-LevelSenior💰 £38,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales and business development capabilities within the premium hospitality sector, with a focus on building profitable customer relationships and managing territory effectively. Possesses a deep understanding of wine, complemented by excellent communication and negotiation skills to engage with diverse stakeholders.

Highest-signal resume keywords

Sales ExperienceBusiness DevelopmentCRM System ProficiencyWine Education (WSET Level 3 or Above)Commercial Awareness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ManagementAccount ManagementPricing StrategyNegotiation SkillsMarket Analysis

Soft Skills

Excellent CommunicationOrganizational SkillsProactive ApproachRelationship BuildingCollaboration

Tools & Technologies

CRM Systems

Certifications & Qualifications

WSET Level 3 or Above

Industry Keywords

Premium HospitalityOn-Trade MarketWine ProgrammesBrand ActivationsCustomer Profitability

About the role

Key responsibilities & impact

Identify, approach and secure new customers across premium hotels, restaurants, bars and hospitality venues
Develop lasting relationships with sommeliers, food and beverage directors, general managers, owners and purchasing teams
Share Bolney's heritage, wines and winemaking story with customers
Host trade tastings, wine dinners, customer visits and staff training
Identify opportunities for new listings, by-the-glass placements, seasonal promotions and wine programmes
Develop brand activations with the General Manager, Marketing and wider commercial teams
Share customer feedback, market insights and ideas to support brand growth
Manage pricing, customer profitability and commercial agreements
Build relationships with approved wholesalers and distribution partners
Manage territory, CRM records, performance forecasting and sales targets
Collaborate across the estate, winery, vineyard and wider business to create a joined-up customer experience
Support the winery, vineyard, shop or tours where appropriate to business needs

Requirements

What you’ll need

Experience in sales, business development or account management, ideally within wine, drinks or premium hospitality
An understanding of the UK premium hospitality and on-trade market, with the ability to win new business and develop profitable customer relationships
Strong commercial awareness, including pricing, negotiation, margins and account profitability
Excellent communication, presentation and negotiation skills, with the confidence to engage and influence customers at all levels
Highly organised, proactive and results-driven, with the ability to manage your territory, pipeline and sales targets
Experience using CRM systems to manage customer relationships and sales opportunities
A genuine passion for wine, with a wine education background or enthusiasm for developing your expertise; WSET Level 3 or above would be an advantage
Confidence representing a premium wine estate and bringing its story, products and values to life
An entrepreneurial and curious approach, with an interest in helping shape a brand rather than simply selling a product
A collaborative approach, with the ability to build relationships across the hospitality industry and the wider business
A full UK driving licence and flexibility to travel, including occasional evenings and weekends

Benefits

Comp & perks

Generous performance-related bonus
Car allowance
Enhanced pension contributions
Generous staff discounts across our portfolio
Private health cover
25 days annual leave + birthday day off, with the option to buy and sell annual leave
Enhanced parental leave
Employee Assistance Programme
Income protection and life assurance
Group accident insurance
EV salary sacrifice scheme