Senior Demand Generation Manager

Fresche Solutions

. Lead creative development, including big ideas, messaging, campaign concepts, voice, and design .

Posted 10/27/2026full-timeRemote • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation, leveraging AI for campaign automation and optimization while driving measurable conversion and pipeline growth. Proficient in orchestrating multi-channel marketing strategies and collaborating with cross-functional teams to deliver impactful campaigns.

Highest-signal resume keywords

B2B Demand GenerationHubSpot ProficiencyAI-Driven Campaign AutomationMulti-Channel Marketing StrategyFunnel Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentConversion OptimizationCreative DirectionSEO/AEO StrategyData Reporting

Soft Skills

Creative ThinkingEditorial VoiceCollaboration

Tools & Technologies

HubSpotSalesforceGoogle AdsLinkedIn Campaign Manager

Industry Keywords

Managed Services MarketingCloud MarketingIT Infrastructure MarketingAccount-Level ScoringMQL-to-Opportunity Conversion

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead creative development, including big ideas, messaging, campaign concepts, voice, and design
Build middle- and bottom-of-funnel programs including assessments, ROI tools, case studies, demos, and executive briefings
Own nurture, account-level scoring, and MQL-to-opportunity conversion
Automate research, segmentation, personalization, campaign builds, and reporting using AI
Orchestrate paid, organic, community, SEO/AEO, third-party, events, podcasts, webinars, and direct mail channels
Partner with Product Management to turn roadmap, positioning, and customer proof into offers and campaigns
Drive demand for net-new logos, installed-base expansion, and joint campaigns with IBM, Microsoft, and channel partners
Build end-to-end campaigns in HubSpot with clean tracking and align with BU Sales on lead definitions and hand-off
Report pipeline, ROI, and conversion to leadership and determine investment priorities
Deliver first-year outcomes including a BU demand plan, fresh creative direction, AI-automated workflow, live MOFU programs, measurable conversion lift, and attributable pipeline

Requirements

What you’ll need

5+ years in B2B demand generation
Record of moving buyers through MOFU into qualified pipeline
Creative, out-of-the-box thinker with a portfolio
Strong eye for design and sharp editorial voice
Experience using AI to scale output while raising quality
Hands-on experience across paid, organic, SEO/AEO, and third-party channels
Understanding of how AI is changing search
Experience marketing managed services, cloud, or IT infrastructure with long, multi-stakeholder buying cycles
Experience partnering with Product Management, Sales, and channel partners
Strong proficiency in HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager
Fluent in funnel data

Benefits

Comp & perks

Permanent employment
Remote work arrangement